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True Tales

True Tales: I Saved Sarge’s Life

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I was a sergeant in the Air Force for 20 years, which I mention in all my advertisements. One day while I was out of town, an older World War II guy comes in to sell a piece of jewelry. My brother Gil offers him a price, and the guy gets very upset, saying it is worth a lot more. Gil patiently explains the price, but the guy says, “When I pulled the Sarge [that’s me] out of that burning tank, he said someday I will repay you for saving my life. Well, today’s the day. The Sarge would pay me this in a minute!” I don’t remember if Gil paid him more or not, but when I got back into town, my employees were laughing. They said, “The guy who pulled you from that burning tank was in while you were gone.” The 20 years I was in the Air Force, I don’t remember ever even seeing a tank in person. It took the cake, great story!!
 
ART A., 
LARGO, FL
 
 
?About three years ago a lady was bragging about how much more she could get elsewhere and how she was a jeweler  
herself on the side. She showed me another piece and I said “Nice Art Nouveau piece!” And she said, “I have had several pieces designed by him.” “Who?” I said. “Art Nouveau”, said the expert seller…. Sheeeesh!? 
 
JEFFREY HESS 
Hess Estate Jewelry; St. Petersburg, FL

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Texas Jeweler Knew He'd Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Most retailers only have one GOB sale in their lifetimes. This was the case for Gary Zoet, owner of Shannon Fine Jewelry in Houston, Texas. “Wilkerson has done thousands of these sales,” says Zoet. “I’ve never done one, so it’s logical to have somebody with experience do it.” The result exceeded Zoet’s expectations. Wilkerson took care of everything from marketing to paperwork. When it’s time for you to consider the same, shouldn’t you trust the experts in liquidation?

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True Tales

“Even If You Were Cher, I Wouldn’t Loan You This Jewelry!”

An owner refuses to fall for this dumb yet real scam artist.

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ONE DAY, a limo pulled into my parking lot. The young lady who alit claimed to be the P.A. for Cher. She went on to pick out pieces from my case that she swore would work in that night’s performance and be returned the next day. I informed her if the star herself walked in, I wouldn’t hand over thousands of dollars worth of jewelry “on loan.” She called me some nasty names and left. Seems Cher was not performing anywhere near the East Coast that night and it was just a scam. Oh well! — James Doggett, Doggett Jewelry, Kingston, NH

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True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

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A MALE CUSTOMER ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM

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True Tales

This Jeweler Had to Get Innovative with a Penis Ring

In emergencies, release latch.

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A lady came to get a ring for her boyfriend’s penis. We suggested that it would not be a good idea to get one that does not open as that could end up being dangerous. We had to get an arthritic shank from Stuller and make one that opens and closes like a mini baby bangle. Gene Arthur, Arthur’s Jewelry, Reidsville, NC 

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