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True Tales: I Saved Sarge’s Life

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I was a sergeant in the Air Force for 20 years, which I mention in all my advertisements. One day while I was out of town, an older World War II guy comes in to sell a piece of jewelry. My brother Gil offers him a price, and the guy gets very upset, saying it is worth a lot more. Gil patiently explains the price, but the guy says, “When I pulled the Sarge [that’s me] out of that burning tank, he said someday I will repay you for saving my life. Well, today’s the day. The Sarge would pay me this in a minute!” I don’t remember if Gil paid him more or not, but when I got back into town, my employees were laughing. They said, “The guy who pulled you from that burning tank was in while you were gone.” The 20 years I was in the Air Force, I don’t remember ever even seeing a tank in person. It took the cake, great story!!
 
ART A., 
LARGO, FL
 
 
?About three years ago a lady was bragging about how much more she could get elsewhere and how she was a jeweler  
herself on the side. She showed me another piece and I said “Nice Art Nouveau piece!” And she said, “I have had several pieces designed by him.” “Who?” I said. “Art Nouveau”, said the expert seller…. Sheeeesh!? 
 
JEFFREY HESS 
Hess Estate Jewelry; St. Petersburg, FL

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: I Saved Sarge’s Life

Published

on

I was a sergeant in the Air Force for 20 years, which I mention in all my advertisements. One day while I was out of town, an older World War II guy comes in to sell a piece of jewelry. My brother Gil offers him a price, and the guy gets very upset, saying it is worth a lot more. Gil patiently explains the price, but the guy says, “When I pulled the Sarge [that’s me] out of that burning tank, he said someday I will repay you for saving my life. Well, today’s the day. The Sarge would pay me this in a minute!” I don’t remember if Gil paid him more or not, but when I got back into town, my employees were laughing. They said, “The guy who pulled you from that burning tank was in while you were gone.” The 20 years I was in the Air Force, I don’t remember ever even seeing a tank in person. It took the cake, great story!!
 
ART A., 
LARGO, FL
 
 
?About three years ago a lady was bragging about how much more she could get elsewhere and how she was a jeweler  
herself on the side. She showed me another piece and I said “Nice Art Nouveau piece!” And she said, “I have had several pieces designed by him.” “Who?” I said. “Art Nouveau”, said the expert seller…. Sheeeesh!? 
 
JEFFREY HESS 
Hess Estate Jewelry; St. Petersburg, FL

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular