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True Tales: The Jewelry Test Drive

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The customer opened the jewelry box and found nothing inside. Except for a short, but thrilling, note.A woman came in looking for an anniversary gift. She liked some opal pieces and asked to look more closely at a pendant and opal earrings. She left, saying she would try to get her husband to come in and look at them. My wife, Georgiann, figured that she was having trouble getting her husband to come in, so she suggested the customer take the earrings out for a ?test drive?. “See if he notices,” she said. The customer was pleased and went out of the store wearing them. Just two hours later, the husband came in asking if someone knew which of the pieces — the pendant or earrings — his wife preferred. Georgiann laughed and told him the story of the “test drive”. He laughed and asked what he should do, since he couldn’t give her what she was wearing … and he couldn’t afford both. Georgiann told him: “I’ll wrap a box and we’ll let her think you picked up something else. But just so it’s not empty, I’ll include a note.” He loved the idea, paid for the earrings and went out of the store smiling broadly. I asked my wife what was on the note. She said she had written “Test drive over. They’re yours.”
 
CHARLES B., EUGENE, OR 

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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True Tales

True Tales: The Jewelry Test Drive

Published

on

The customer opened the jewelry box and found nothing inside. Except for a short, but thrilling, note.A woman came in looking for an anniversary gift. She liked some opal pieces and asked to look more closely at a pendant and opal earrings. She left, saying she would try to get her husband to come in and look at them. My wife, Georgiann, figured that she was having trouble getting her husband to come in, so she suggested the customer take the earrings out for a ?test drive?. “See if he notices,” she said. The customer was pleased and went out of the store wearing them. Just two hours later, the husband came in asking if someone knew which of the pieces — the pendant or earrings — his wife preferred. Georgiann laughed and told him the story of the “test drive”. He laughed and asked what he should do, since he couldn’t give her what she was wearing … and he couldn’t afford both. Georgiann told him: “I’ll wrap a box and we’ll let her think you picked up something else. But just so it’s not empty, I’ll include a note.” He loved the idea, paid for the earrings and went out of the store smiling broadly. I asked my wife what was on the note. She said she had written “Test drive over. They’re yours.”
 
CHARLES B., EUGENE, OR 

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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