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True Tales: The Lost Watch Battery

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Had a fellow come in one day and ask if I remembered him. I really didn’t so he continued on about the battery that I had installed in his watch. I suspected something had gone awry and I was in for a complaint. He stated that he had lost the watch only a week after I installed the battery. I expressed my sympathy for his loss and tried to figure out how this was going to be my problem. Then I asked what he thought I could do for him. He wanted to know if he could have a refund for the battery because it was of no use to him anymore. I was searching for the right words and the only thing that came out was, “No problem — bring in the battery and I’ll be happy to give you a refund.” To which he promptly replied, “But I lost that, too!”
 
ROBERT B., 
CENTEREACH, NY

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: The Lost Watch Battery

Published

on

Had a fellow come in one day and ask if I remembered him. I really didn’t so he continued on about the battery that I had installed in his watch. I suspected something had gone awry and I was in for a complaint. He stated that he had lost the watch only a week after I installed the battery. I expressed my sympathy for his loss and tried to figure out how this was going to be my problem. Then I asked what he thought I could do for him. He wanted to know if he could have a refund for the battery because it was of no use to him anymore. I was searching for the right words and the only thing that came out was, “No problem — bring in the battery and I’ll be happy to give you a refund.” To which he promptly replied, “But I lost that, too!”
 
ROBERT B., 
CENTEREACH, NY

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular