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True Tales: What A Sight

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A customer was picking up a repair.

He could not stop complimenting a female member of my staff. It started with how beautiful her eyes were, how lovely her hair was and ?your skin is like a china doll’s.?  

All the while, I and the other associates within earshot were having a good chuckle. When the sales associate brought out the woman’s repair, you can’t imagine the laugh we had when the customer said, ?Hold on dear, I can’t see a thing without my glasses.? 

? DAVID S., 
ROYAL OAK, MI

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: What A Sight

Published

on

A customer was picking up a repair.

He could not stop complimenting a female member of my staff. It started with how beautiful her eyes were, how lovely her hair was and ?your skin is like a china doll’s.?  

All the while, I and the other associates within earshot were having a good chuckle. When the sales associate brought out the woman’s repair, you can’t imagine the laugh we had when the customer said, ?Hold on dear, I can’t see a thing without my glasses.? 

? DAVID S., 
ROYAL OAK, MI

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular