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Video: Estelle Hedaya, Jewelry Exec, Identified as Victim of Florida Condo Collapse

She was the last of 98 victims to be identified.

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When There’s No Succession Plan, Call Wilkerson

Made to Last

Published

2 years ago

July 27, 2021

INSTORE Staff

The body of Estelle Hedaya, an executive in the jewelry industry, has been identified following the rubble of the Surfside, FL, condominium collapse.

Hedaya was the only person who remained unaccounted for in the June 24 catastrophe at Champlain Towers South, CBS Miami reports. The collapse claimed 98 lives.

Hedaya, 54, was director of operations at Continental Buying Group and Preferred Jewelers International. She’d held the role for about six years.

Hedaya, a native New Yorker, lived on the sixth floor of the building.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”