Video: How to Make Your Customers Think, ‘This Is My Jeweler’

Talking about the features and benefits of the products you’re selling isn’t enough, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that you need to explain what’s great about you and your jewelry store.

DeGroot recommends that you use a certain type of statement in your sales presentation. In fact, you should memorize at least 10 of these “silver bullets.”

Watch the video: