Jim Ackerman

Video: Jewelers Shouldn’t Be Afraid of Telemarketing

Most jewelers want little to do with telemarketing, says marketing specialist Jim Ackerman.

They’re afraid of offending their customers or potential customers.

But the reality is that telemarketing can be highly effective, he says. In the video below, Ackerman speaks with Rich Webb about how to make this marketing approach work for your store.

Watch the video:


Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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Jim Ackerman

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