Jim Ackerman

Video: Jewelers Shouldn’t Be Afraid of Telemarketing

Don’t be shy. Telemarketing can be highly effective.

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Published

5 years ago

May 8, 2018

Jim Ackerman

Most jewelers want little to do with telemarketing, says marketing specialist Jim Ackerman.

They’re afraid of offending their customers or potential customers.

But the reality is that telemarketing can be highly effective, he says. In the video below, Ackerman speaks with Rich Webb about how to make this marketing approach work for your store.

Watch the video:

Video: Jewelers Shouldn’t Be Afraid of Telemarketing

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Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”