Connect with us
mm

Published

on

Most jewelers want little to do with telemarketing, says marketing specialist Jim Ackerman.

They’re afraid of offending their customers or potential customers.

But the reality is that telemarketing can be highly effective, he says. In the video below, Ackerman speaks with Rich Webb about how to make this marketing approach work for your store.

Watch the video:


Video: Jewelers Shouldn’t Be Afraid of Telemarketing

Advertisement

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular