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Most jewelers want little to do with telemarketing, says marketing specialist Jim Ackerman.

They’re afraid of offending their customers or potential customers.

But the reality is that telemarketing can be highly effective, he says. In the video below, Ackerman speaks with Rich Webb about how to make this marketing approach work for your store.

Watch the video:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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Jim Ackerman

Video: Use This Low-Tech Secret to Bring More Jewelry Customers Through Your Door

It starts with thinking like a customer.

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IN THIS EPISODE of Marketing Gems, Jim Ackerman shares “a low-tech secret to getting maximum customers through the door in minimum time.”

It’s an idea you can apply to all of your advertising, including Facebook, email, direct mail, billboards, television, radio and every other medium.

It starts with thinking like a customer.

Watch the clip:

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Jim Ackerman

Video: How to Generate More Referrals for Your Jewelry Business

Do you have a formal system in place?

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EVERY JEWELER LOVES referrals, but many do nothing to make them happen.

In today’s video, marketing expert Jim Ackerman explains how to apply a systematic approach to generating referrals.

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Jim Ackerman

Video: This Jeweler’s Direct Mail Package Was Expensive, But It Worked ⁠— Here’s Why

Cheaper is not always better.

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IN THIS EPISODE of Marketing Gems, Jim Ackerman shows us a jewelry marketing effort that worked.

It included a high-end direct-mail piece, complete with two-page sales letter on card stock. The envelope also had five cards with photos and descriptions of jewelry.

Ackerman explains that it costs more to market this way, but the extra cost can be well worth it.

Watch the clip:

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