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Sanity Files: Waddington Jewelers

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How jewelers keep their cool in a crazy world

Sanity Files: Waddington Jewelers

Published in the October 2014 issue

Waddington Jewelers

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BOWLING GREEN, OH

Ben and Jen Waddington started their store nine years ago when they were both just 24. Jen (the jeweler) is a GJG through GIA, and works at the bench. Ben (definitely not the jeweler) has a digital art degree and concentrates on the marketing and business side of the operation.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Waddington Jewelers

Published

on

How jewelers keep their cool in a crazy world

Sanity Files: Waddington Jewelers

Published in the October 2014 issue

Advertisement

Waddington Jewelers

BOWLING GREEN, OH

Ben and Jen Waddington started their store nine years ago when they were both just 24. Jen (the jeweler) is a GJG through GIA, and works at the bench. Ben (definitely not the jeweler) has a digital art degree and concentrates on the marketing and business side of the operation.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular