Connect with us

Press Releases

WD & GCAL Webinar Announcement

The webinar is on February 10, 2022.

mm

Published

on

WD & GCAL Webinar Announcement

(PRESS RELEASE) NEW YORK — As consumer demand for lab grown diamonds continues its exponential rise, it is more important than ever that the retailer, designer, and distributor can accurately and powerfully share the unique story behind this emerging new category. In this first-of-a-kind joint webinar, WD Lab Grown Diamonds (“WD”) and Gem Certification & Assurance Lab (“GCAL”) will provide an inside look into the journey of a lab grown diamond, from initial seed to certification, followed by an open Q+A session.

World renowned crystal growth scientist, WD’s Chief Process Officer Jonathan Levine-Miles, PhD, will share step-by-step how WD’s diamonds are grown sustainably in a controlled, safe production environment. From diamond seed selection, to growth atom-by-atom within the chamber, to final finishing by their expert team of scientists and artisans, this information-packed tour will shed light on the specialized process of high-quality diamond growth. Once each one-of-a-kind diamond is polished and ready for certification, it proceeds to the next step in its fully traceable, guaranteed chain of custody.

From there, testing, grading, and certifying lab grown diamonds is a complex and lengthy procedure. GCAL’s Chief Operating Officer Angelo Palmieri will walk through the process, providing the facts needed to clearly demonstrate a diamond’s quality and value to the customer. Directly assessing a diamond’s make and light performance, developing its digital certificate, registering its unique Gemprint® fingerprint, and creating 360° and Fire videos are just some of the steps involved. The GCAL team will conclude with an overview of how they work with third-party sustainability certification organization SCS Global Services, Inc. to verify WD’s Sustainability Rated, 100% Climate Neutral diamonds.

Join WD and GCAL on Thursday, February 10th, from 3:00 to 4:00 EST, for this exclusive, insider view into the lab grown diamond growth and certification process. Register here.

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular