(PRESS RELEASE) NEW YORK — As consumer demand for lab grown diamonds continues its exponential rise, it is more important than ever that the retailer, designer, and distributor can accurately and powerfully share the unique story behind this emerging new category. In this first-of-a-kind joint webinar, WD Lab Grown Diamonds (“WD”) and Gem Certification & Assurance Lab (“GCAL”) will provide an inside look into the journey of a lab grown diamond, from initial seed to certification, followed by an open Q+A session.
World renowned crystal growth scientist, WD’s Chief Process Officer Jonathan Levine-Miles, PhD, will share step-by-step how WD’s diamonds are grown sustainably in a controlled, safe production environment. From diamond seed selection, to growth atom-by-atom within the chamber, to final finishing by their expert team of scientists and artisans, this information-packed tour will shed light on the specialized process of high-quality diamond growth. Once each one-of-a-kind diamond is polished and ready for certification, it proceeds to the next step in its fully traceable, guaranteed chain of custody.
From there, testing, grading, and certifying lab grown diamonds is a complex and lengthy procedure. GCAL’s Chief Operating Officer Angelo Palmieri will walk through the process, providing the facts needed to clearly demonstrate a diamond’s quality and value to the customer. Directly assessing a diamond’s make and light performance, developing its digital certificate, registering its unique Gemprint® fingerprint, and creating 360° and Fire videos are just some of the steps involved. The GCAL team will conclude with an overview of how they work with third-party sustainability certification organization SCS Global Services, Inc. to verify WD’s Sustainability Rated, 100% Climate Neutral diamonds.
Join WD and GCAL on Thursday, February 10th, from 3:00 to 4:00 EST, for this exclusive, insider view into the lab grown diamond growth and certification process. Register here.
