(PRESS RELEASE) NEW YORK — Naos Jewelry, a high-end luxury jewelry manufacturer and designer in Mexico, and GCAL By Sarine have established a new collaboration, focused on introducing premium cut 8X certified diamonds into Mexico. Naos is the first jewelry brand in Mexico to embrace and launch jewelry featuring GCAL 8X certified diamonds. Products will feature both natural and lab grown diamonds, emphasizing the synergy between both companies’ pursuit of perfection and quality. With this recent entry into Mexico, the GCAL 8X premium diamond cut grade continues its international growth and success. Prior to this, GCAL 8X had established its presence in the US, Israel, Australia, Singapore, India, Japan, China, Hong Kong, Great Britain, Belgium, and Canada.
Alejandro Gonzalez, Naos Jewelry company founder and CEO said: “We are thrilled to announce our partnership with GCAL By Sarine. The distinguished certifier of 8X diamonds highlights our dedication to transparency and trust in the diamond industry.” Our clients will experience the ultimate beauty and radiance with each purchase, as we bring them access to some of the most exclusive and breathtaking diamonds, setting new standards in luxury and elegance.”
Delivering a distinctive and personalized journey to each of its valued customers is paramount to Naos. The brand recognizes that jewelry serves as an intimate expression of individuality and emotions; and thus, endeavors to provide an unparalleled, tailor-made experience. Naos’ relentless pursuit of perfection has resulted in dynamic and truly original designs. Each piece of jewelry celebrates love, freedom, and its uniqueness. “Together, our companies define brilliance, and pave the way for growth, presenting our clientele with a unique opportunity to possess diamonds that epitomize innovation, elevating their most valued moments in life,” further explained Alejandro.
“For Naos, collaborating with brands that share the same values is crucial in developing high quality jewelry pieces that offer a unique experience,” continued Alejandro. “GCAL By Sarine, and their 8X premium cut grade, exemplify that collaboration.”
“We are thrilled to be able to partner with Alejandro and the Naos team,” explained Angelo Palmieri, president of GCAL By Sarine. The synergy between our companies is unmistakable, and we’re proud to share the extraordinary success and acceptance of 8X with our neighbors in Mexico. 8X is the perfect product for the high-end natural and lab grown markets in Mexico, and Naos is the perfect company to launch this effort.”
New Webinar Announced
Tuesday, Sept. 26th, 6:30 PM CST (San Pedro)… 8:30 PM EST (New York)
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Register here.
To support the launch of 8X into Mexico, while educating both retailers and consumers on the features and added-value benefits of 8X, Naos and GCAL By Sarine will host a joint webinar entitled: “Discover the Benefits of 8X Premium Cut Diamonds.” Differentiation has become globally essential for retail jewelers as well as the ultimate consumer. Retailers throughout Mexico will have the knowledge and understanding to educate customers on the added value benefits of 8X … while consumers will be provided the knowledge necessary to make more informed decisions of what diamonds to purchase. You are invited to join Naos and GCAL By Sarine on Tuesday, September 26th at 6:30 PM CST (San Pedro)… 8:30 PM EST (New York).
About NAOS
Naos is a high-end, luxury jewelry brand focused on design and consumer consciousness in each of their pieces. Their relentless pursuit of perfection results in dynamic, disruptive, top-quality, and truly original designs. Naos celebrates love, freedom, connection, and uniqueness through each piece of jewelry.
From inception to the final creation, Naos collaborates intimately with its clients, attentively considering their preferences, influences, stories, and aspirations. This meticulous approach ensures that every piece not only embodies unparalleled quality but also encapsulates the wearer’s distinct persona and story. Therefore, throughout their eight collections, Naos embodies the adventure that was undertaken for the first time aboard the Nao ships between Europe, Asia, and America nearly 500 years ago (Nao is Spanish for the carrack sailing ships of the 15th and 16th centuries). It was during this time that a global exchange of cultures, and the creation of a new history took place. It symbolizes the connection shared between the people and with the world; as well as the freedom to explore oneself, and others throughout their life’s journey.
Naos takes great pride in their classic products, including their engagement ring collection, that feature mined diamonds as well as lab-grown diamonds, depending on client preference. Each luxury jewelry piece is designed and crafted by Naos’ creative team, working alongside enormously talented artisans who continuously strive for perfection. In addition, clients have the option of choosing pieces using recycled gold and platinum.
At the core of Naos’ philosophy resides an unswerving commitment to excellence, harmonizing quality and design to conceive jewelry that transcends temporal boundaries. Every design stands as a testament to their tireless pursuit of perfection and their dedication to pushing the frontiers of creativity. Naos ensures that each jewel becomes an emblem of distinction, allowing clients to adorn themselves with jewels that resonate with their aspirations and encapsulate the essence of refined artistry.
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Transparency, innovation, technology and trust lie at the core of Naos values. For Naos, collaborating with brands that share their same values is crucial to developing their jewelry collections, while offering a unique customer experience.
About GCAL by Sarine
GCAL by Sarine is an industry-leading partnership that marries the long-standing reputation and expertise of Gem Certification and Assurance Lab (GCAL, founded in 2001) with the cutting-edge technology and innovation of Sarine Technologies Ltd (founded 1988). Leveraging GCAL’s respected diamond grading standards and Sarine’s advanced Artificial Intelligence-based clarity and color grading systems, the partnership delivers precise, consistent, and objective diamond grading results. The collaboration sets new standards in the diamond industry, offering customers across the globe a seamless combination of human expertise and sophisticated AI technology.
GCAL by Sarine safeguards consumers, retailers, and manufacturers by offering a unique suite of certification, identification, and forensic services for lab-grown and natural diamonds, gemstones, and jewelry. The mission of GCAL by Sarine is to provide the most accurate and consistent gemological services with uncompromising integrity and unparalleled customer care.
GCAL by Sarine sets itself apart as the only gem lab worldwide to back their grading with a zero-tolerance, money-backed consumer guarantee. Each guaranteed certificate includes a Gemprint fingerprint image, cut grades for all diamond shapes, light performance, and photomicrography. GCAL by Sarine also holds the unique distinction of being the only gem lab globally to earn the prestigious ISO 17025 Forensic Accreditation and the first diamond lab to secure SCS Global Services Accreditation.
In 2021, GCAL introduced the 8X ultimate diamond cut grade, expanding the assessment beyond just cut, polish, and symmetry. The 8X grade instead focuses on eight critical aspects of cut quality. To qualify as an 8X diamond, all eight parameters—Polish, External Symmetry, Proportions, Optical Brilliance, Fire, Scintillation, Optical Symmetry, and Hearts & Arrows—must achieve an ‘excellent’ rating.
