What to Say When a Client Just Needs a Little Courage

“Go ahead, close your eyes and jump in.”

When to say it? To the young man who says he’s just not sure about an engagement ring purchase.

Why say it? They call it taking the leap for a reason: it requires courage and faith. And sometimes a little push from a friendly sales associate.

Source: Donna Burgess, Occasions Fine Jewelry, Midland, TX