“How do I know you’re not going to say you had a 1-carat D VS1 diamond when you pick it up?”
To the customer who asked, “How do I know you’re not going to switch out my L-I3 0.25-carat for a CZ?”
Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.