Woulda Coulda Shoulda

What You Wish You’d Said to the Customer Who Asked If They Could Trust You

Published

6 years ago

March 27, 2018

INSTORE Staff Instore April 2018 Issue

“How do I know you’re not going to say you had a 1-carat D VS1 diamond when you pick it up?”

To the customer who asked, “How do I know you’re not going to switch out my L-I3 0.25-carat for a CZ?”

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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