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What’s Next for the Industry? Look to 3D-Printed Jewelry

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Companies build momentum on new manufacturing trend.

Raphi Mahgereft, founder and CEO of online retailer Allurez, spoke with The Huffington Post and offered his industry outlook for the next three to five years. He says that he sees 3D printing as a “big breakthrough in the industry as a whole,” adding that his company is “aiming to provide a 3D imitation of the jewelry so the client can try it on, wear it for a few days and really feel assured in their piece.”

Indeed, 3D printing is gaining popularity within the industry thanks to leading designers like Jenny Wu, whose Los Angeles-based label, LACE, is winning over celebrities. Also, two college engineering students have recognized the opportunity in this space, building a successful 3D-printed jewelry enterprise that focuses on customization and personalization.

Read more at The Huffington Post

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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