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White Pine Identifies Key US Watch-Buying Trends

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Thousands of leads and transactions were examined.

(Press Release) New York, NY – White Pine Trading LLC, an industry leader and pioneer in the purchasing and trading of diamonds, fine jewelry and luxury watches, released its inaugural Regional Watch Report. The report offers a look at the preferences of watch buyers nationwide and is based on proprietary data gathered by analyzing thousands of leads and transactions from 2014 to 2016 on White Pine’s consumer purchasing entity, WPDiamonds.com.

The report was developed to serve as a tool to help inform and educate retailers about how watches are bought and sold across the U.S. It offers unique insights on both national and regional watch purchasing trends, from style and brand to price and purpose. Of the WPDiamonds.com transactions and leads evaluated, White Pine found that:

  • The average resale value for watches is highest in Nebraska, while Wisconsin has the lowest average resale value.
  • 13 of the 50 states reviewed were found to have counterfeit watch rates of 10 percent or higher; while there were 11 states with zero instances.
  • Rolex, Cartier, Omega and Breitling consistently make up the four most popular brands nationwide, with a slight variation in rank occurring across specific geographic regions.

Tom Pozsgay, director of watches at White Pine, stated, “This detailed look into the varying watch preferences and purchasing trends will allow retailers to tailor their watch assortments based on what we found to be popular in their area, aiding in increased sales and greater customer loyalty. We look forward to using this information to continue to service our retail customers in the most effective way possible.”

Findings of the Regional Watch Report were drawn based on an internal analysis of more than 3,000 consumer watch inquires, across all 50 states, submitted between Feb. 12, 2014 and Dec. 22, 2016.

To view the full report or for more information, visit www.whitepinediamonds.com.

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