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Who Are the New Kings of Cool, and More Reader Feedback

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The New Kings of Cool

I love the Coolest Stores (August INSTORE). It gives me the drive to make changes, and embrace the sameness and differences of other businesses. — Amber Gustafson, Amber’s Designs, Katy, TX

The People Behind ‘Cool’

The Coolest Stores issue is always neat to read. However, I usually find that it is the owner, manager and staff of those stores that make them truly interesting and unique. — Gary Richmond, Van Horne & Co., Granger, IN

Head Scratcher

A recent column by David Geller, “If I Were to Open a Store Again” (July INSTORE) left me scratching my head. My first thought was his idea of “brass and glass” samples is fine for those who want custom ideas, but there are plenty of shoppers who want to buy something now, whether for a gift or self-purchase. Second, I’m confused by his profit margins — 65 percent on repairs and 60-68 percent on custom. A gross profit margin of only 65 percent on repairs and custom is inadequate to fund a viable operation. Finally, I am just not a fan of salespeople on commission. I can’t tell you how many times I’ve felt the pressure of a commissioned sales associate and simply left the store. Our employees are compensated to the point where commission is not a driving force. We all have the same goal: to provide our customers with an exemplary experience while selling the finest quality at very competitive prices. Now, to be fair, I do like his fresh-baked cookie idea! — Gary Youngberg, Ames Silversmithing, Ames, IA

Cold Cases

Where are the days when people used to come in and buy something right out of the case? Why does everything have to be custom and special made? Should I even carry inventory anymore? — Julie Terwilliger, Wexford Jewelers, Cadillac, MI

Handbag Comparisons

I have been checking out the fashion magazines this fall, and I want to ask other jewelers what they think of pairing a $6,400 Hermes handbag with $39 gold-filled earrings. Very little jewelry shown, and what is featured is most often low-end or costume jewelry. This cannot be good for our industry. Isn’t there some way to collaborate? — Elizabeth Breon, Coast Jewelers, Florence, OR

 

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Who Are the New Kings of Cool, and More Reader Feedback

Hannah Field Simmler of Keith Field, Goldsmith in Brunswick, ME with Alena Simmler. “Got to start that sixth generation off early!”

You’re Invited!

Have a pic of yourself reading INSTORE or wearing a Brain Squad or Jewelry Geek T-shirt? Email it to us at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Who Are the New Kings of Cool, and More Reader Feedback

mm

Published

on

The New Kings of Cool

I love the Coolest Stores (August INSTORE). It gives me the drive to make changes, and embrace the sameness and differences of other businesses. — Amber Gustafson, Amber’s Designs, Katy, TX

The People Behind ‘Cool’

The Coolest Stores issue is always neat to read. However, I usually find that it is the owner, manager and staff of those stores that make them truly interesting and unique. — Gary Richmond, Van Horne & Co., Granger, IN

Head Scratcher

A recent column by David Geller, “If I Were to Open a Store Again” (July INSTORE) left me scratching my head. My first thought was his idea of “brass and glass” samples is fine for those who want custom ideas, but there are plenty of shoppers who want to buy something now, whether for a gift or self-purchase. Second, I’m confused by his profit margins — 65 percent on repairs and 60-68 percent on custom. A gross profit margin of only 65 percent on repairs and custom is inadequate to fund a viable operation. Finally, I am just not a fan of salespeople on commission. I can’t tell you how many times I’ve felt the pressure of a commissioned sales associate and simply left the store. Our employees are compensated to the point where commission is not a driving force. We all have the same goal: to provide our customers with an exemplary experience while selling the finest quality at very competitive prices. Now, to be fair, I do like his fresh-baked cookie idea! — Gary Youngberg, Ames Silversmithing, Ames, IA

Cold Cases

Where are the days when people used to come in and buy something right out of the case? Why does everything have to be custom and special made? Should I even carry inventory anymore? — Julie Terwilliger, Wexford Jewelers, Cadillac, MI

Handbag Comparisons

I have been checking out the fashion magazines this fall, and I want to ask other jewelers what they think of pairing a $6,400 Hermes handbag with $39 gold-filled earrings. Very little jewelry shown, and what is featured is most often low-end or costume jewelry. This cannot be good for our industry. Isn’t there some way to collaborate? — Elizabeth Breon, Coast Jewelers, Florence, OR

Advertisement

 

Who Are the New Kings of Cool, and More Reader Feedback

Hannah Field Simmler of Keith Field, Goldsmith in Brunswick, ME with Alena Simmler. “Got to start that sixth generation off early!”

You’re Invited!

Have a pic of yourself reading INSTORE or wearing a Brain Squad or Jewelry Geek T-shirt? Email it to us at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular