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Women’s Jewelry Association Selects Day’s VP of Marketing to Serve on 2023 Board of Trustees

Levesque was also recently promoted to vice president of marketing at Day’s Jewelers.




Nikia Levesque

Nikia Levesque

(PRESS RELEASE) WATERVILLE, ME — Nikia Levesque, VP of Marketing at Day’s Jewelers, was chosen to join the board of trustees for the Women’s Jewelry Association Foundation. Levesque was selected in January 2023, with the WJA Foundations’ first board meeting of the year kicking off on February 9th.

Founded in 1983 to rectify a severe lack of networking opportunities for women in the jewelry industry, the Women’s Jewelry Association exists with the mission of “[helping] women in the jewelry and watch industries advance and develop professionally through networking, education, leadership development, and the provision of member services.”

Since its founding, the association has awarded recognition to countless women in the industry, and have provided support, education, and leadership for women dedicated to the success of the jewelry industry. The WJA Foundation, a supportive branch of the association, and where Levesque will be serving as a board member, focuses on charitable giving to different organizations as a tool of education and growth for the association as a whole.

Levesque was recently hired as the Vice President of Marketing for Day’s Jewelers’ New-England-based eight-store chain. Besides overseeing the 109-year-old company’s branding, marketing, and advertising efforts, Levesque also provides leadership, guidance, and career development to the Day’s marketing team, which includes its ecommerce division,

Levesque has been with Day’s, and subsequently been working in the jewelry industry since the age of 16. She started in the Day’s service department, transitioned into sales, and during her college career, worked as an intern in the company’s merchandising department. Upon graduating with a Bachelor’s degree in International Business and Logistics from Maine Maritime Academy, Levesque began her tenure in Day’s marketing department, first as the Marketing Coordinator and then the Marketing Manager. Levesque has a true passion for the jewelry industry and is dedicated to inspiring other young women to pursue a career in jewelry.


Of being elected, Levesque says, “I am honored to sit on the Board of Trustees for the WJA Foundation. As a young woman in the jewelry industry who started my journey in this business at the age of 16, I was inspired by strong and accomplished women, not only in the Day’s organization, but the jewelry industry as a whole. This is what led and motivated me to be in the position I am in now. I want to help communicate, empower, and instill passion in other women exploring and growing their careers in the jewelry industry.”

When Levesque isn’t working, she enjoys spending time with her family, her fiancé Seamus and their dog, Willa. In the winter, you can find her on the slopes, at the beach in the summer, and engaging in retail therapy all year round.

“Day’s Jewelers is proud to be associated with an organization as important and industry leading as the WJA Foundation and is honored to see Levesque involved in this leadership work within the industry,” states Joseph Corey, president of Day’s.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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