Zen Jeweler: Go Ahead, Swing the Club

Published

16 years ago

July 2, 2008

INSTORE Staff

Parables by Jeff McCandlessBusiness, like golf, requires a delicate balance of attention.

And sometimes, the deliberative process can hurt you more than it helps. If you stand over the golf bag too long, wondering what the perfect club is, your opponents, who have been switching from club to club, practicing their swings and talking to their caddies, have learned more about which club to use than you have. Don’t give your opponents too much time to practice. The longer you stand still, the more unsure you become. Take a club, make a mistake, learn from it, and your next club will be the right one.

Oh, and don’t do what I’ve seen too many people do: They keep picking the same club, their ?go-to? club, the one that keeps them from ever learning to use the other clubs.

THE TAKEAWAY: Bring versatility to your game.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”