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Zen Jeweler: Go Ahead, Swing the Club

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Parables by Jeff McCandlessBusiness, like golf, requires a delicate balance of attention. 
 
 
And sometimes, the deliberative process can hurt you more than it helps. If you stand over the golf bag too long, wondering what the perfect club is, your opponents, who have been switching from club to club, practicing their swings and talking to their caddies, have learned more about which club to use than you have. Don’t give your opponents too much time to practice. The longer you stand still, the more unsure you become. Take a club, make a mistake, learn from it, and your next club will be the right one. 
 
 
Oh, and don’t do what I’ve seen too many people do: They keep picking the same club, their ?go-to? club, the one that keeps them from ever learning to use the other clubs.  
 
 
THE TAKEAWAY: Bring versatility to your game.  

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: Go Ahead, Swing the Club

mm

Published

on

Parables by Jeff McCandlessBusiness, like golf, requires a delicate balance of attention. 
 
 
And sometimes, the deliberative process can hurt you more than it helps. If you stand over the golf bag too long, wondering what the perfect club is, your opponents, who have been switching from club to club, practicing their swings and talking to their caddies, have learned more about which club to use than you have. Don’t give your opponents too much time to practice. The longer you stand still, the more unsure you become. Take a club, make a mistake, learn from it, and your next club will be the right one. 
 
 
Oh, and don’t do what I’ve seen too many people do: They keep picking the same club, their ?go-to? club, the one that keeps them from ever learning to use the other clubs.  
 
 
THE TAKEAWAY: Bring versatility to your game.  

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular