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Fashion Jewelry Brings the Fabulous

From giant statement-makers to everyday go-tos, fashion jewelry offers affordable appeal.




FASHION JEWELRY OFFERS COUTURE-CURIOUS CUSTOMERS a way to experiment and beginning buyers an affordable option to play. For those reasons and others, it’s never a bad idea to have a selection of carefully curated fashion jewelry in stock as an alternative to your more precious pieces.


Ring in 18K gold plate and black brass metal with cubic zirconia stones., (212) 465-8500. $72

Daring Designs Push the Bounds of Imagination

These outside-the-box designs take advantage of fashion jewelry’s lower price point and nontraditional materials to push the bounds of what is possible. A customer who might balk at investing a diamond-level amount of funds in an avant-garde piece can breathe more easily when the bold bling they admire sparkles with CZ instead.

V Jewellery Runa earring

V Jewellery

Sterling silver earrings with white sapphire and cubic zirconia.

$153.75, +44(0)121 329 3113


Marcia Moran

Necklace in rhodium plating with wood and titanium druzy.

$163, (323) 571-8191

Janna Conner jewelry

Janna Conner

Ring in 18K gold plated brass with strawberry quartz.

$40, (213) 915-6576

Christina Greene jewelry

Christina Green

Earrings with black onyx in 18K yellow gold over sterling silver.

$250, (832) 803-9152

Daniel Espinosa Jewelry Aquarella

Daniel Espinosa Jewelry

Earrings in 22K yellow gold over sterling silver with amethyst (86.04 TCW).

$1,985, +52 55 900 2424

Suzanna Dai jewelry

Suzanna Dai

Earrings with rhinestone-chain covered balls connected by gold chains with top backed in ivory leather and sterling silver post.

$220, (917) 412-8679


Evocateur Westport Cuff


Cuff bracelet in 22K yellow gold leaf with enamel.

$328, (203) 820-8786

Sarah Magid Electric Fringe Bracelet

Sarah Magid

Bracelet in brass metal with 12K yellow gold finish.

$248, (646) 756-0302

Sundrop Jewelry

Sundrop Jewelry

Sterling silver necklace with sun-melted recycled green bottle glass elements.

$300, (707) 786-3767

Classic Creations Offer Maximum Appeal for the Price

These pieces carefully combine iconic concepts of traditional jewelry design with the more affordable but still high quality materials of fashion jewelry to create easy-to-love jewels that any number of customers would be delighted to bring home. Maximum appeal with minimum sticker shock.

ELLE Jewelry necklace

ELLE Jewelry

Silver and 14K rose gold plate necklace with mystic quartz.

$140,, (469) 221-0866

Nina Nguyen necklace with boulder opal

Nina Nguyen

Necklace with boulder opal in 22K gold vermeil on oxidized sterling silver chain.

$695, (720) 459-7664


Isabelle Grace Jewelry necklace

Isabelle Grace Jewelry

Necklace with jade drop studded with two-toned crystal accents on 14K gold-filled or sterling silver oxidized chain.

$48, (508) 951-1749

Capwell + Co. Mystic Spring Necklace

Capwell + Co.

Necklace with goldtone plating and lapis and amazonite stones.

$99, (844) 539-1234

Michelle Pressler earrings

Michelle Pressler

Earrings with gold-filled rings hand-wired together with Ethiopian opals and suspended green onyx drops.

$228, (215) 923-9392

Frederic Duclos necklace

Frederic Duclos

Necklace in sterling silver featuring amazonite, amethyst, and mother-of-pearl.

$280, (866) 898-3636

JY Jewels necklace

JY Jewels

Necklace in rose gold plate with precision cut ochre crystals.

$250, +61 407 358 368

Atelier Coralia Leets cuff bracelet

Atelier Coralia Leets Jewelry

Cuff bracelet in 18K gold plated sterling silver with rose quartz, peach quartz, and citrine quartz stone.

$398, (407) 622-6515

Freida Rothman bracelet

Freida Rothman

Bracelet in 14K gold plated silver with cubic zirconia accents.

$220, (718) 513-4114

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.



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From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections

One cuff takes its inspiration from Frank Lloyd Wright’s stained glass.




Cultured Cuff

Lush with the gold and burnt umber hues of autumn, this new Evocateur cuff takes its inspiration from the iconic stained glass of architect Frank Lloyd Wright. A special statement piece and a unique tribute to a legendary American talent.



14K yellow gold earrings with diamonds.

Effortless Elegance

Hannah G’s signature is simple, interchangeable looks: Think shimmering diamonds accented with pops of color, hoop earrings with swappable charms, and streamlined gold with subtle textural accents. This fresh, remarkable brand nails style without sacrificing timelessness in a way your customers will be hard-pressed to resist.


Platinum and emerald ring.

Emerald Empress

The new Emerald Platinum collection from Mia Katrin for Jewel Couture brings pure, old Hollywood elegance and glamour to the modern age. Opulent platinum settings offer a delicate dance of intricate details and clean negative space to make an unforgettable impact.



14K yellow gold necklace.

Chic and Sensual

We’re seeing an Instagram influx of sinuous, clavicle-caressing chains, and these sleek herringbone beauties from Ashley Zhang nail the trend perfectly. Lovely layered or solo, and sufficiently substantial to transition into sweater weather. Available in 3mm or 5mm width to suit all tastes.


Watch with aluminum case and silicon strap in mesh optic.

Celestial Radiance

Inspired by one of nature’s most glorious phenomena — The Northern Lights — this striking new True Aurora collection of watches from Bering Time offers an array of dazzling color options. These modern, sporty timepieces are the perfect way to add a bewitching splash of color to your customers’ wrists.


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This Red Carpet Trend Could Put You A-Head of Your Competition

Jewels for the hair continue to trend.




CATE BLANCHETT TURNED up in a pearl and gold hair clip at the Venice Film Festival, signaling that the trend toward jewels for the hair continues. We saw everything from feminine to ornate hair accessories on the red carpet during the 2019 awards season, and it’s a look that we see moving forward into 2020. Designers create a range of looks from simple and streamlined clips for sleek updos to fancier combs and barrettes. You can also teach your customers how to get inventive with ear climbers that can double as barrettes by securing them with a bobby pin the color of their hair.

Deborah Pagani

Large sleek gold-plated brass hair pin.



Wendy Yue

18K white gold hair pin with pink sapphires, white sapphires and fancy diamonds.



18K gold Thistle hair comb with champagne diamonds and gray pearls.


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From Madly Creative to Modern Classics, Here Is the Latest in Pearl Jewelry

This is one of the hottest gemstones in jewelry today.




THERE’S A REASON that pearls have been the most iconic example of high-class luxury for hundreds of years: their lustrous lure is eternal. Historically reserved for empresses, doyennes and goddesses, today the creamy beauty of pearls is accessible to customers seeking every style, price point and category.

Golden South Sea pearl jewelry in 18K yellow gold from Jewelmer’s Les Classiques collection is modeled by Solenn Heussaff, including bangle, $3,860; ring, $2,250; earrings, $5,550; and necklace, $57,230. Contact Franck Ferrari at PHOTOGRAPHER: BJ Pascual.

New Classics

These styles are the modern incarnation of what everyone has always loved about pearl jewelry. The epitome of elegance with a contemporary — but still timeless — edge. Each one of these versatile treasures will go with 99.9 percent of any jewelry lover’s wardrobe.

Quality Gold

14K yellow gold pin with freshwater cultured pearl.


(513) 642-2446,

Elisa Ilana Jewelry

Black rhodium over sterling silver chain with black spinel and a carved black Tahitian pearl.


(402) 926-3479,


Ray Griffiths

18K yellow gold South Sea pearl ring with diamonds.


(212) 689-7209,


14K yellow gold earrings with pearls and topaz.


(888) 341-2604,

Susanne Klevorick

14K rose gold earrings with pink pearls and rose zircons.


(646) 662-2110,

Joryel Vera Collections

Sterling silver earrings with pearls, blue topaz and 14K yellow gold.


(561) 508-2945,

Barbela Design

14K yellow gold earrings with pearls.


(212) 682-0834,


14K white gold necklace with pearl and druzy.


(951) 202-1227,


E.L. Designs by Ed Levin Studio

14K yellow gold bracelet with freshwater button pearl.


(800) 828-1122,

Pretty Pioneers

These irresistibly fresh designs represent the latest developments of the pearl revolution. These beauties aren’t just creative; they’ll make you revise your opinion of what a pearl can do. Perfect for tastemakers, trendsetters and those who hunger to disrupt the status quo.


Platinum earrings with aquamarine (14.74 TCW), black jade (4.39 TCW), and South Sea cultured pearls.


(212) 819-0060,

Hi June Parker Fine Jewelry

14K yellow gold ring with baroque pearls.


(917) 865-3533,

Leslie Paige Jewelry

14K yellow gold necklace with pearl.


(949) 683-6459,

Joie DiGiovanni

14K yellow gold necklace with a baroque freshwater pearl and rainbow sapphires.


(215) 987-5660,

Andrea Gutierrez

Cuff bracelet in leather with sterling silver clasp and freshwater pearls.


Little H

14K yellow gold earrings with freshwater pearls, turquoise, rubies, and seed pearls.


(424) 349-8203,


Rachel Quinn

14K yellow gold and sterling silver earrings with Keshi pearls and white topaz drops.


(646) 345-0816,

Alex Sepkus

18K yellow gold necklace with faceted pearls, 18K yellow gold beads, and diamonds.


(212) 391-8466,

Artistry LTD

14K yellow gold earrings with pearls.


(888) 674-3250,

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