Press Releases

2022 Sales for Retail Jewelers Continue on a Strong Path

Currently, the ratio of rounds to fancy shapes is 50-50.

Published

3 years ago

February 15, 2022

Press Releases

(PRESS RELEASE) Retailers report a continued strong start to 2022 for sales of natural and lab created diamonds. In a recent article published by Jeweller Magazine, the severe shortage of diamond rough and ultimately polished goods has resulted in large increases in 2022 diamond pricing. However, despite all of this the demand continues to be strong and the forecast is for another solid year in jewelry sales for retailers. There was a noticeable uptick in smaller sizes and less expensive natural, diamonds in addition to increased sales of larger, lab created diamonds. This all makes sense but what is amazing is the increased demand for fancy shaped diamonds inclusive of marquise, emeralds and pears. Currently, the ratio of rounds to fancy shapes is 50-50 while in previous years rounds may have made up over 70% of diamond sales.

GN Diamond concurs with the article written by Jeweller Magazine, but it has also seen very large diamonds sell in excess of 4+ carats along with consistent sales of 2 ct – 3.5cts in various shapes but predominantly rounds and ovals. Because of the additional expense of shipping back and forth customers are reporting the extreme help of the 3rd party light performance score all part of the GN “diamond journey” showing its 360 degree view, gemprint and GIA certification. Through an easy to send and view link, retailers are fully equipped to see the diamond before it is even shipped, share this information with their client, secure a deposit, capture the cell phone of the client (if not already acquired) and increase their probability of an in-store sale ten-fold. These added features all come to retailers at no cost and with such ease that sales people of all ages and all experience levels are thrilled.

To learn more about GN Diamond’s fee added features that come with all GIA certified, natural diamonds please feel free to contact them 24/7 at sales@gndiamond.com or www.gndiamond.com. The addition of its lab created diamond inventory may also be easily viewed on the website as well. GN Diamond 800-724-8810.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.