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4 More Things You Absolutely Shouldn’t Say to Your Customers

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You know how it goes: You’re dealing with a customer, and you think of the perfect thing to say. Except it’s perfect only in terms of sarcastic wit. It’s absolutely horrible in every other way. Below are four things you might like to say, but had better not.

We’ll be publishing more in coming weeks — keep an eye out for the full series of “20 Top Things You Should Never Say to Customers.” (To get them all, be sure to sign up for INSTORE Bulletins at instoremag.com/bulletins.


Choose your comparisons wisely.

20 top things 5 poor choice of role models

Also not recommended: “Sport.”

20 top things 6 nicknames

Sometimes the less said, the better.

20 top things 7 richie rich

Because it’s not about you.

20 top things 8 baby needs shoes

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True Tales

Funny But True: You Can’t Make These Surprising Stories Up

The joy of surprises…

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Customer was in the store buying his wife a surprise anniversary gift when his phone rang and we overheard him explaining that he was someplace else. His wife walks in to pick up her surprise gift to him while still on the phone with him. Ended up nicely, but the surprise gifts were no longer a surprise!

Customer came in on Friday to pick up a $60,000 ring we created. The next day, his girlfriend came by to scream at us for not having finished the ring. We just had to take it.

Provided anonymously to INSTORE’s 2016 Big Survey

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