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4 More Things You Absolutely Shouldn’t Say to Your Customers

Published

6 years ago

October 8, 2018

INSTORE Staff

You know how it goes: You’re dealing with a customer, and you think of the perfect thing to say. Except it’s perfect only in terms of sarcastic wit. It’s absolutely horrible in every other way. Below are four things you might like to say, but had better not.

We’ll be publishing more in coming weeks — keep an eye out for the full series of “20 Top Things You Should Never Say to Customers.” (To get them all, be sure to sign up for INSTORE Bulletins at instoremag.com/bulletins.

Choose your comparisons wisely.

20 top things 5 poor choice of role models

Also not recommended: “Sport.”

20 top things 6 nicknames

Sometimes the less said, the better.

20 top things 7 richie rich

Because it’s not about you.

20 top things 8 baby needs shoes

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”