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4 More Things You Absolutely Shouldn’t Say to Your Customers

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You know how it goes: You’re dealing with a customer, and you think of the perfect thing to say. Except it’s perfect only in terms of sarcastic wit. It’s absolutely horrible in every other way. Below are four things you might like to say, but had better not.

We’ll be publishing more in coming weeks — keep an eye out for the full series of “20 Top Things You Should Never Say to Customers.” (To get them all, be sure to sign up for INSTORE Bulletins at instoremag.com/bulletins.


Choose your comparisons wisely.

20 top things 5 poor choice of role models

Also not recommended: “Sport.”

20 top things 6 nicknames

Sometimes the less said, the better.

20 top things 7 richie rich

Because it’s not about you.

20 top things 8 baby needs shoes

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Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Gem Quiz

Here’s the Answer to January’s Gem Quiz

And congratulations to our winner.

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THE WINNER OF our January Gem Quiz was Beatrice Matiash, who designs her own jewelry collections under the Tashka by Beatrice label from her studio in Englewood Cliffs, NJ. In addition to being a big fan of kunzite, our mystery stone, Beatrice is an unabashed admirer of INSTORE, which always seems to help in our totally random winner-selection process. Well done, Beatrice, and all those who made it to our Honorable Mentions list below.

Stuart Adelman
Artelle Designs
Plymouth, MN

Duane Aldrich
York, PA

Derrick Allen
Graham Jewelers
Wayzata, MN

Allan Altman
Altman Appraisals
Dallas, GA

Judith Arnell
Judith Arnell Jewelers
Portland, OR

Annamarie Bara
Choose-Your-Gift.com, LLC
Chicago, IL

Zoe Beatty
Rebekah Brooks Jewelry
Boston, MA

Jennefer Blostein
Park City Jewelers
Park City, UT

Mike Burnette
Gem Shopping Network
Duluth Kennesaw, GA

Shelbi Conover
Gunderson’s Jewelers
Sioux Falls, SD

Tony Conway
Aras Jewelers,
Rockville, MD

Ruben Cruz
Boone & Sons Jewelers
McLean, VA

Jaclyn Cugno
Sabbia Fine Jewelry,
Key Biscayne, FL

Daigle Doren
Hannon Jewelers
Baton Rouge, LA,

Forte Dena
QVC/HSN
St. Petersburg, FL

Kathy Dobb
Sarah Leonard Jewelers
Los Angeles, CA

Katie Dye
J. David Jewelry
Broken Arrow, OK

Maranda Elliott
Elliott Jewelers,
Waukon, IA

Michael Ellis
Ellis Jewelers
Frankfort, IN

Damianne Felton
Quality Gem
Bethel, CT

Linda Flondra
Flondra Jewellers Ltd.
Timmins, ON, Canada

Steve Gallagher
Marshall Granger Jewelers
Cold Spring, KY

Steve Glazer
Windsor Jewelers
Charlotte, NC

Beverly Goslin
Visual Art teacher
Windham High School
Willimantic, CT

Christina Grande
Richter’s Jewelry
Londonderry, NH

Brad Haack
Gruno’s Diamonds
Madison, WI

Jonathan Hart
Karen’s Jewelers
Oak Ridge, TN

Romney Hayden
Celebrity Gems & Jewelry
San Diego, CA

Selma Heikkinen
Fairbank and Perry Goldsmiths
Concord, MA

Carolyn Hines
Hines Goldsmiths
Jackson, WY

Raymond Holliday
Holliday Jewelry
Klamath Falls, OR

Cheryl Houin
Fernbaugh’s
Logansport, IN

Charlene Hudson
Fink’s Jewelers,
Roanoke, VA

Todd Huebner
Josephs Jewelers
Des Moines, IA

Becca Husar
Craig Husar Fine Diamonds & Jewelry Designs
Brookfield, WI

Ruthann Ishihara
Young’s Jewelry
Cleveland, OH

Michael Jakubowski
Gem Fanatic
Port Charlotte, FL

Jeff Juhas
Juhas and Sullivan
Grand Rapids, MI

Katharine Keiser
Mountz Jewelers
Camp Hill, PA

Jill Kessler
The Jewelry Shop
Greencastle, PA
Holly Knight
A&A Jewellers
Winnipeg, MB

Billie Jo Knoll Phillips
Planche Alain Direct Jewelry Outlet
Falls Church, VA

Robert Knupfer
Knupfer International Gems
New York, NY

David Kopelman
International Diamond Center
Tampa, FL

Joseph Korona
Korona Jewelry
Buffalo, NY

Rosanne Kroen
Rosanne’s Diamonds & Gold
South Bend, IN

Doug Lantz
MJ Harrington Jewelers
Newport, NH

Rika Larson
The Collector Fine Jewelry
Fallbrook, CA

Nadia Lorr
Lincoln Park
Chicago, IL

Robert Lurie
Robert Lurie Jewellery Evaluator
Cape Town, South Africa

Lisa Marturano
Bethel, CT

Grace Massey
Auric Enterprises
Albany, OR

Jona McCauley
B & B Jewelers
Huntsville, AL

Caroline Meier
Kuhn’s Diamond Jewelers
Hays, KS

Andrew Mendoza
Hurst Gold and Silver
Hurst, TX

Robert Mitchell
Nord Jewelers
Kalamazoo, MI

Babs Noelle
Alara
Bozeman, MT

Logan Nye
Holly McHone Jewelers
Astoria, OR

Steffanie O’Sullivan
Abbott Taylor Jewelers
Tucson, AZ

Kendra Ostrinski
Ware Jewelers
Opelika, AL

Phyllis Painter
Phyllis Painter Designs
Houston, TX

Sarah Patty
Ware Jewelers
Spanish Fort, AL

Chuck Pollak
Fast-Fix Jewelry and Watch Repair
Victor, NY

Mark Quaine
Benson Diamond Jewelers
Westland, MI

Kelly Robertson
Bloomington, IL

Joan Scarabelli
Scarabelli jewellery Design
Vancouver, BC

Karen Schmitt
Straith’s Jewelers
Centralia, IL

David Stensrud
Gunderson’s
Sioux Falls, SD

Victoria Tunis
Long Jewelers
Virginia Beach, VA

Charles Wallace
Curt Parker Jewelers
St. Louis, MO

Ashton Yates-Woolley
Yates & Co Jewelers
Modesto, CA

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True Tales

“Even If You Were Cher, I Wouldn’t Loan You This Jewelry!”

An owner refuses to fall for this dumb yet real scam artist.

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ONE DAY, a limo pulled into my parking lot. The young lady who alit claimed to be the P.A. for Cher. She went on to pick out pieces from my case that she swore would work in that night’s performance and be returned the next day. I informed her if the star herself walked in, I wouldn’t hand over thousands of dollars worth of jewelry “on loan.” She called me some nasty names and left. Seems Cher was not performing anywhere near the East Coast that night and it was just a scam. Oh well! — James Doggett, Doggett Jewelry, Kingston, NH

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True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

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A MALE CUSTOMER ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM

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