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$70 Million in Superior Inventory is Waiting for You

Put your own markup on GN Diamond’s ecommerce portal.




(PRESS RELEASE) How do you instill confidence in a customer who has already browsed “discount” diamonds online? Are you able to cut through their uncertainty and skepticism, even if they haven’t said a word to you about it?

When you understand the doubts and fears that customers bring into the store, you can craft your presentation to address and disprove each one. The GN Diamond platform enables independent jewelers to seamlessly deliver precisely this kind of presentation by using an engaging online portal to showcase up to $70 million in loose diamond inventory.

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Access Our Wholesale Loose Diamond Inventory

GN Diamond’s Diamond Hunt is an in-store selling tool that mimics what consumers see online, with the added value of:

  • A 360-degree video of the diamond and its natural birthmarks. This fully transparent view is far better than the types of still images typically shown online.
  • The diamond’s Sarine score — an objective, third-party clarity grade, which can be used to explain why one SI2 is better than another.
  • GIA, AGS, and EGL-USA certification for all diamonds.

Using embeddable links for your website and a sales presentation iPad app, you can guide the client through a web-based educational experience right in-store. They will be delighted to see and understand the importance of light performance and more.

Independent jewelers across the country have already begun using Diamond Hunt to captivate customers without resorting to pushy sales tactics. They are also leveraging our inventory of over 5000 exceptional, certified diamonds — worth roughly $70 million at wholesale cost — on their own website with their mark-ups and store’s logo.


Gain an Exciting In-Store Selling Tool

This inventory and its value-added light performance grading is not found on any ecommerce site because GN Diamond never sells to the public or online-only businesses. That’s why Diamond Hunt gives independent jewelers such a powerful in-store advantage over online retailers. Learn more at, or speak to a GN representative at [email protected] or 800-724-8810.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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