Press Releases

$70 Million in Superior Inventory is Waiting for You

Put your own markup on GN Diamond’s ecommerce portal.

Published

4 years ago

February 6, 2020

INSTORE Staff

(PRESS RELEASE) How do you instill confidence in a customer who has already browsed “discount” diamonds online? Are you able to cut through their uncertainty and skepticism, even if they haven’t said a word to you about it?

When you understand the doubts and fears that customers bring into the store, you can craft your presentation to address and disprove each one. The GN Diamond platform enables independent jewelers to seamlessly deliver precisely this kind of presentation by using an engaging online portal to showcase up to $70 million in loose diamond inventory.

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Access Our Wholesale Loose Diamond Inventory

GN Diamond’s Diamond Hunt is an in-store selling tool that mimics what consumers see online, with the added value of:

A 360-degree video of the diamond and its natural birthmarks. This fully transparent view is far better than the types of still images typically shown online.
The diamond’s Sarine score — an objective, third-party clarity grade, which can be used to explain why one SI2 is better than another.
GIA, AGS, and EGL-USA certification for all diamonds.

Using embeddable links for your website and a sales presentation iPad app, you can guide the client through a web-based educational experience right in-store. They will be delighted to see and understand the importance of light performance and more.

Independent jewelers across the country have already begun using Diamond Hunt to captivate customers without resorting to pushy sales tactics. They are also leveraging our inventory of over 5000 exceptional, certified diamonds — worth roughly $70 million at wholesale cost — on their own website with their mark-ups and store’s logo.

Gain an Exciting In-Store Selling Tool

This inventory and its value-added light performance grading is not found on any ecommerce site because GN Diamond never sells to the public or online-only businesses. That’s why Diamond Hunt gives independent jewelers such a powerful in-store advantage over online retailers. Learn more at www.gndiamond.com, or speak to a GN representative at sales@gndiamond.com or 800-724-8810.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”