Jim Ackerman

Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’

Embrace the roles of chief visionary officer and chief marketing officer.

Affordable Gems: The Affordable Color Solution

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

GIA Presents: Understanding Ruby Treatment

Published

4 years ago

July 9, 2020

Jim Ackerman

TO GROW YOUR JEWELRY business, it’s crucial to spend some time on two roles: chief visionary officer and chief marketing officer.

That means spending less time “in the business” and more time “on the business,” says Jim Ackerman. It involves delegating some of your other tasks and putting energy into getting more people to come through your door.

Watch the video:

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”