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These Are The Top Watch Brands of 2020, According To INSTORE’s Big Survey

Citizen remained on top, with Michele moving way up from last year.

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WE ASKED INDEPENDENT jewelry retailers to list their top three performing watch brands, and more than 550 responded. The top four remained unchanged from 2019: Citizen, Rolex, Bulova and Seiko, with Seiko dropping two places since last year. However, Citizen received more than double the votes that Rolex did, with 108 (compared to 43 for Rolex, 31 for Bulova and 24 for Seiko).

Question: What are the three best performing watch brands that you carry?

Big survey top watch brands

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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