Brainstorms

Why Something That Makes No Sense Could Improve Your Business

Random jolts to the routine can lead to breakthroughs.

Published

3 years ago

October 10, 2021

INSTORE Staff Instore October 2021 Issue

When old solutions are closed off, we will find a new one. And sometimes — as the pandemic showed with certain delivery services — the new approaches would have been better all along. This is well understood by computer engineers. Algorithms created to solve problems like designing computer chips will often deploy random shocks to what would otherwise be a search for incremental improvements. Without the randomness, the algorithm gets stuck. How to implement such an approach with your store management? Try doing the complete opposite to normal procedure for a fixed period, say 48 hours. For, example, what if you don’t open next Tuesday? What if you tell people a repair will take no more than two days? If you set aside your mobile phone for 24 hours? The idea is to do something shocking to the system.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”