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Average Ticket Edges Higher As Strong Season Continues

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See the results of our latest Holiday Season Mini-Survey.

Jewelers reported that momentum was building toward a very strong 2017 holiday season, according to the second INSTORE Holiday Season Mini-Survey.

As we enter the home stretch, the positive reviews of the holiday season we’ve been seeing since Black Friday continue to roll in. In our fourth Brain Squad Mini Survey, 36 percent of jewelers described the season so far as “terrific” or “better than expected”, while 27 percent rated it negatively. The rest said it was on par with expectations.

 

CUSTOMER TRAFFIC COMPARED TO LAST YEAR

 

AVERAGE TICKET COMPARED TO LAST YEAR

While those levels have changed little in the three weeks since we started doing our holiday surveys, one trend that has become more prominent is declining customer traffic but higher tickets. Only 29 percent of jewelers said their traffic was up over the same period in 2016 (vs. 36 percent who said it was down), but 44 percent said their average ticket was up (vs. 22 percent who said it had declined).

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“Sales are up, transactions are down. Custom is very strong, people know what they want and want it made,” said Susan Kauffman at Black Dog Jewelers, Lewisburg, PA.

The strong sales numbers could also be seen in the way average ticket has steadily climbed over the season. In our first mini survey, 43 percent of jewelers said their average sale was over $350. In this weekend’s survey, the portion of jewelers reporting such a high number had climbed to 48 percent.

“Many customers tell me that they had the best year in their businesses and therefore seem to be spending more this year because of that,” said Tom Duma, owner of Thom Duma Fine Jewelers in Warren, OH.

Added Kim Hatchell, the manager at Galloway & Moseley, in Sumter, SC: “People are definitely more comfortable than last year, and spending more.”

In addition to the lift from a strong economy there is evidence jewelers are getting a better handle on the new retail environment.  “I feel blessed to have the business we do. Changes are fine and we are adapting nicely to the new generation of retail,” said Brenda Newman, owner of The Jewelry Source in El Segundo, CA.

As for what’s selling well, diamonds, silver and custom continue to dominate the list. “Diamond necklaces, diamond earrings and diamond rings still are making the most headlines here in the Midwest,” reported Denise Oros, owner of Linnea Jewelers in La Grange, IL “Santa’s sleigh has made several stops at our front door to pickup delightful goodies for good little girls.”

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More than 150 jewelers from 36 states and Canada responded to our survey, which was sent out on Monday morning. We’ll send out our final holiday season survey next week. Please look out for it.

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Burglars Are Cutting Jewelry Stores’ Power Lines to Disable Alarms

It’s happened more than 30 times across the country.

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The Jewelers’ Security Alliance reports that there’s been a nationwide pattern of burglars cutting jewelry stores’ power lines in order to disable alarm systems.

On April 17, JSA issued a crime alert on the burglary of a Laguna Niguel, CA, jewelry store in which the power lines were cut. Burglars came through the roof, cut into a safe and took a large amount of merchandise.

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Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds

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Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

Video: Gene the Jeweler Explains How to Fire People
Gene the Jeweler

Video: Gene the Jeweler Explains How to Fire People

JSA has now received reports of over 30 cases in which burglars have cut the power lines. It’s happened in Florida, Colorado, California, Indiana, Idaho, Illinois and Utah, as well as in Canada.

The burglars cut the power lines soon after a store has closed for the night, then wait nearby to see the response by the owner or police, according to JSA.

The burglars have not carried out safe burglaries at all of the stores.

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“After cutting the wires, the burglars watch and wait,” JSA stated. “If the burglars feel safe after having witnessed the owner or police response or lack of response to the cut wires, they will break into the store, often by cutting through the roof or sidewall.

“They will then attack the safe, usually cutting into it, and sometimes torching it.”

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Jewelry Chain Looks to Build $13M Headquarters

It will employ about 100 people.

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James Avery, a Texas-based manufacturer that operates 88 stores, is looking to open a second headquarters at a cost of $13 million.

The facility would be located in Cedar Park, TX, KXAN-TV and the Austin Business Journal report.

James Avery Craftsman Inc. is seeking more than $500,000 in economic incentives for the project.

As part of the agreement, the headquarters would need to have a payroll of about $4.9 million by 2025. It would also need to consist of at least 35,000 square feet.

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The Business Journal reports that the facility would have more than 100 employees.

Kerrville-based James Avery, known in part for its Christian-themed jewelry, is particularly popular in its home state of Texas, where it operates 80 stores.

Read more at KXAN-TV

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Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds

MVI Marketing has released a new video.

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MVI Marketing has released a new video in which three millennial couples reveal what they think about lab-grown diamonds.

The couples interviewed by MV Eye are all actively shopping for engagement rings.

In the video, which is under three minutes long, they’re asked about topics such as their budget, their shopping preferences and their views on lab-grown diamonds.

Watch the video:


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