Connect with us

Columns

Belly Up to the Showcase: What Jewelers Can Learn from Bartenders

Published

on

KRISTA BAKER of Palas Jewelers in Atlanta recently told INDESIGN that “jewelers are like the bartenders of the retail world. You hear customers’ life stories. They’re in for a wedding or anniversary and we really get to know them when they’re at that stage in their life. I make friends every day.” It got me thinking: What else can jewelers learn from bartenders?

A great bartender coaxes stories from customers in friendly, subtle fashion.  And he or she always makes the customer the center of attention.  Remember Sam from Cheers?  Everyone knew he owned the place, but he came across as more of a servant and a friend than as the person in charge.  And he allowed Cliff, Norm, Frasier and the rest to vent their frustrations or celebrate their successes in a way that included himself in sharing their feelings.

That said, a great bartender always puts service first.  The most annoying thing at a bar is when you have to wait for a bartender to finish up a conversation before he comes and waits on you.  Great bartenders can smoothly and gracefully exit a conversation quickly to wait on other customers. As a jewelry store owner, manager or even salesperson, you may often find yourself in a similar predicament. But you have to always remember that your clients expect (and even appreciate) it when you put your job responsibilities first. You can always pick back up on a casual conversation.

Great bartenders are also experts in their craft.  They know every drink and come across as more of an expert than their customer. A jewelry salesperson has to be the same way and always know more than the client when it comes to your product.

Is there a bartender you know that you really like?  What lessons can you take from him or her?

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular