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Benefits of the New and Improved GN Diamond Sales Tool – Featuring Light Brilliancy! (Part1)

2024 is here! Happy New Year to All!




(PRESS RELEASE) Retailers, wholesalers, store owners, and salespeople take the time to evaluate everything that went right and all that may need improvement. GN Diamond has an easy-to-use sales tool when presenting diamonds. GN realizes that competition is tough, end consumers may have limited time in your store, and they want to understand why your store is different from the store down the street and more importantly why the diamonds you are presenting stand out.

GN’s free, 3rd party light performance score on all loose diamonds helps reduce the sales presentation in ½. It simplifies the sale! There is an abundance of time saved when you can easily show consumers why 1 diamond is better than another diamond. The diamond is better with gentle inclusions.

GN understand the challenges our retailers face on a day-to-day basis and try to help jewelers sell more diamonds. By investing in tools that can provide jewelers with a point of distinction quickly and easily, closing percentages should also go hand in hand.

In 2024, GN looks forward to continue to support retailers with the right inventory at the right prices. Easy to use links on al loose diamonds reveal all the necessary information on the diamond, a 360-degree view, GIA certification and the light performance. Please feel free to call GN today to gain more information on this easy to use tool at 800-724-8810, or



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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