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Benefits of the New and Improved GN Diamond Sales Tool – Featuring Light Brilliancy! (Part1)

2024 is here! Happy New Year to All!

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(PRESS RELEASE) Retailers, wholesalers, store owners, and salespeople take the time to evaluate everything that went right and all that may need improvement. GN Diamond has an easy-to-use sales tool when presenting diamonds. GN realizes that competition is tough, end consumers may have limited time in your store, and they want to understand why your store is different from the store down the street and more importantly why the diamonds you are presenting stand out.

GN’s free, 3rd party light performance score on all loose diamonds helps reduce the sales presentation in ½. It simplifies the sale! There is an abundance of time saved when you can easily show consumers why 1 diamond is better than another diamond. The diamond is better with gentle inclusions.

GN understand the challenges our retailers face on a day-to-day basis and try to help jewelers sell more diamonds. By investing in tools that can provide jewelers with a point of distinction quickly and easily, closing percentages should also go hand in hand.

In 2024, GN looks forward to continue to support retailers with the right inventory at the right prices. Easy to use links on al loose diamonds reveal all the necessary information on the diamond, a 360-degree view, GIA certification and the light performance. Please feel free to call GN today to gain more information on this easy to use tool at 800-724-8810, sales@gndiamond.com or gndiamond.com.

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SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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