Headlines

Bergio Acquires Online Jewelry Retailer Aphrodite’s

It bought the company from Digital Age Business.

Published

4 years ago

February 24, 2021

INSTORE Staff

FAIRFIELD, NJ — Bergio International Inc. has acquired online jewelry retailer Aphrodite’s.

Bergio (OTC PINK:BRGO), a designer, manufacturer and retail outlet for the Bergio Brand of designer jewelry, bought the company from Digital Age Business Inc. Aphrodite’s, which launched in 2016, had revenue of more than $10 million in 2020.

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Jonathan Foltz, CEO of Digital Age Business, said: “The vision of Aphrodite’s was to leave a considerable footprint in the women’s lifestyle industry with something new and exciting around the globe. We have grown incredibly fast without a single outside equity investor, and I believe it is time for us now to get to the next level. We most definitely cannot do this alone.

“With the support from Berge Abajian, an incredible business mind and 3rd generation jeweler, we are adding important components to the business of jewelry & accessories, including Bergio’s connections to factories and manufacturing and operational skill sets that are needed. I am seeing incredible synergies between the two companies that will highly benefit from each other’s collaboration.”

Berge Abajian, CEO of Bergio, said, “We have always intended to expand the Company’s retail brick-and-mortar presence across the globe, but with the technological platform and personnel’s expertise we have acquired in this transaction, we can now also immediately become a direct to consumer ‘player’ in the global internet jewelry market.”

Further details of the transaction were released in a filing with the U.S. Securities and Exchange Commission.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”