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Big Gold Links Make Big Impression on Red Carpet

The trend continued strongly at the People’s Choice Awards.

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Addison Rae
Addison Rae wearing Tiffany & Co. yellow gold jewelry at the 2020 People’s Choice Awards. Photo courtesy of Shutterstock.

THE 2020 PEOPLE’S Choice Awards might have not had a live audience, but it did have red carpet moments that brought back some much-needed glamour. The ceremony was smaller, but the jewels made a strong statement with one trend becoming clear: heavy gold chain links. We have seen it coming for a while, mostly as the backdrop for symbolic charms and talismans, but chains like the one Addison Rae wore from Tiffany & Co. are meant to be worn on their own. The look is sensual without being overtly sexy.

Carbon & Hyde 14K gold Tag Link necklace.

Carbon & Hyde

14K gold Tag Link necklace.

carbonandhyde.com

$10,580

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Nancy Newberg 14K gold oval necklace with silver links and black diamonds.

Nancy Newberg

14K gold oval necklace with silver links and black diamonds.

nancynewberg.com

$9,600

Deborah Pagani 18K yellow gold XL Pill Link necklace with diamond baguettes.

Deborah Pagani

18K yellow gold XL Pill Link necklace with diamond baguettes.

deborahpagani.com

$21,600

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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