Connect with us

Headlines

Blue Nile to Open 50+ Brick-and-Mortar ‘Webrooms’

The expansion could double the company’s workforce.

mm

Published

on

Online jewelry retailer Blue Nile plans to open between 50 and 100 brick-and-mortar “webrooms” over the next five years, the Puget Sound Business Journal reports.

At present, the company has only five showrooms. They’re located in Bellevue, WA; Boston; New York; Portland, OR; and Washington, DC.

This expansion could mean doubling the retailer’s employee base to about 1,000 people.

In a webroom, customers view the products and then place their orders using a tablet.

Blue Nile CEO Sean Kell, who took reins in August, told the Business Journal that customers like the showrooms.

“A lot of people love to see, feel and touch the product,” Kell said.

Advertisement

Blue Nile officially become a private company in February 2018. It had previously traded on the Nasdaq. The Seattle-based company was acquired by an investor group in a $500 million deal. The investor group is made up of funds managed by Bain Capital Private Equity and Bow Street LLC.

Read more at the Puget Sound Business Journal

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular