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BriteCo and GemFind Introduce Insurance Quote Shopify App for eCommerce

It’s a way for online jewelry businesses to offer customers immediate insurance coverage for their purchase.




(PRESS RELEASE) CHICAGO — GemFind Digital Solutions,the leading provider of web technologies and digital marketing for the jewelry industry, and BriteCo the innovative jewelry appraisal and insurance provider, announced a new instant Insurance Quote Shopify App exclusively for GemFind members and BriteCo jeweler partners.

Free to jewelers using the Shopify ecommerce platform, the Instant Insurance Quote Shopify App provides an easy and painless way for online jewelry businesses to offer customers immediate insurance coverage for their purchase when they check out.

Customers simply check a box on the Shopify ecommerce checkout form to receive an instant quote for an insurance policy directly from BriteCo as shown here.

BriteCo and GemFind Introduce Insurance Quote Shopify App for eCommerce

Retail jewelers can learn more about the Instant Insurance Quote Shopify App here or download the app directly here.

“As more retail jewelers are choosing the Shopify ecommerce platform to help boost their sales,” said Alex Fetanat, founder and CEO of GemFind, “we are pleased to be introducing this added customer convenience with BriteCo.”


GemFind is the jewelry industry’s single source for online services tailored specifically for your jewelry store- from award-winning websites, Shopify Apps (including DiamondLink, RingBuilder, JewelCloud, Stuller Shopping Cart ), inventory integration, to comprehensive digital marketing strategies that drive traffic in store and online. Besides the free Shopify App for insurance, BriteCo also offers GemFind members its cloud-based appraisal system software free of charge. Along with marketing support materials and incentives, the BritCo free appraisal system helps jewelers save time and generate additional revenue.

“By joining forces with GemFind,” according to BriteCo founder and CEO Dustin Lemick, “we can give our jeweler partners additional resources of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.”

For more information on membership and other services, or for details on the strategic affiliation with BriteCo, contact GemFind at [email protected], or call 800-373-4373. BriteCo jeweler partners should contact [email protected] or call 312-809-9100 for more details.



Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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