Press Releases

Bulova Celebrates 10-Year Anniversary of Precisionist

It also unveils new Precisionist X Collection featuring limited and special editions.

Published

4 years ago

October 12, 2020

INSTORE Staff

(PRESS RELEASE) NEW YORK – Since its debut, Precisionist exhibited advanced timekeeping at its best – fusing distinctive, bold architectural design with the world’s most advanced chronograph with a continuously sweeping second hand. This year, Bulova celebrates the Precisionist technology and reinvents the Precisionist aesthetic with a revolutionary new design.

Marking 10 years of technology and design innovation, Bulova is proud to unveil the Precisionist X Collection, exemplifying the ethos of Bulova with statement-making case shapes, dial designs and materials, while keeping precise timing up to 1/1000th of a second for unparalleled timekeeping in an analog timepiece.

“An iconic collection within the Bulova portfolio, we are excited to showcase our new take on the classic Precisionist,” says Jeffrey Cohen, president of Citizen Watch America. “Throughout the new assortment you will see utilization of textured elements like leather, rock, smoke, and sparks that inspired the new dial designs, allowing for an extraordinary and larger than life visual aesthetic.”

Bulova first unveils the Precisionist X Limited Edition watch featured in stainless steel with an 18k yellow gold top ring insert. Limited to 100 pieces, the watch is presented in an elegant box with numbered serial card and plaque, for $3,950. Alongside the limited model, the brand also unveils two new Precisionist X Special Edition timepieces featuring top ring inserts made of Damascus steel, a famed type of steel recognizable by the wavy light and dark pattern of the metal. Available for $1,295 in either a black IP case with a green leather strap or a rose gold IP case with a brown leather strap, also offered in an elegant presentation box with plaque.

All models feature a distinct and unexpected octagonal 45x47mm case shape with unique dial treatments offering a multi-dimensional effect, finished with a curved sapphire crystal and with water resistance to 50M.

To learn more about the new Precisionist X Collection please visit, www.bulova.com.

For further press inquiries please contact, The Promotion Factory, Kaitlin Derkach, kaitlin@thepromofact.com.

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