Connect with us

Press Releases

Celebrate Colored Stones with GIA’s Retailer Support Program

Free birthstone flipchart available with program orders until May 10.

mm

Published

on

Celebrate Colored Stones with GIA’s Retailer Support Program

(PRESS RELEASE) CARLSBAD, CA – Retailers participating in GIA’s Retailer Support Program can now use an enhanced collection of colored stone materials to tell the story of these beautiful gemstones to their customers. The materials – including brochures, counter displays and a birthstone flipchart – further the program’s mission to help retailers educate consumers about diamonds, colored stones and pearls, and the value of GIA grading and identification reports.

Smith and DeGroot Release “Much Ado About Lab-Grown Diamonds” Podcast Episode
The Business of Jewelry

Smith and DeGroot Release “Much Ado About Lab-Grown Diamonds” Podcast Episode

New “The Business of Jewelry” Podcast Addresses Questions of Hiring
The Business of Jewelry

New “The Business of Jewelry” Podcast Addresses Questions of Hiring

Podcast: Put Your Heart in Your Business
JimmyCast

Podcast: Put Your Heart in Your Business

New ruby and sapphire brochures, along with existing materials on emeralds and pearls, help educate consumers about color, clarity characteristics, sources and treatments. All brochures are conveniently available from the program website as downloadable PDFs and printed handouts. In addition, gemstone counter displays, available in acrylic or cardboard, let customers know that a retailer carries gems with GIA reports. The new birthstone flipchart celebrates each month’s birthstone with detailed information about the gemstone’s color, geographic sources and mineral specifics. With a paid retailer support order, the new birthstone flipchart is currently included as a free gift and global shipping is also included at no cost with all orders made between April 1 and May 10, special promotion rules apply.

“GIA provides retail jewelers with tools and resources backed by GIA’s decades of research and experience to help them educate consumers about diamonds, colored stones and pearls and the value of knowing what they are buying through a GIA report,” said Tali Nay, manager of the GIA Retailer Support Program. “These new tools will help retailers match their point-of-sale tools with their individual inventories and businesses.”

In addition to point-of-sale tools, the Retailer Support Program offers free videos, images, logos and interactive downloads for use in advertising, and on a retailer’s website and social media. The program also offers a series of staff training modules to help retailers educate their staff on topics including the 4Cs of diamond quality and GIA laboratory reports. Participants can also register for the Retailer Lookup – a free service that helps consumers find retail stores – visit https://www.gia.edu/retailer-lookup-registration.

For more information about the Retailer Support Program visit http://retailer.gia.edu/EN-US/about-gia-rsp.htm or contact retailersupport@gia.edu.

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular