(PRESS RELEASE) NEW YORK – Christopher Designs announced the launch of it’s new website! After many months of consumer and technological research, followed by several months of development and testing, the new website, rich in bridal and lifestyle imagery and video, is a world-class design with an elegant look and consumer friendly feel.
The new site integrates the designer’s two previous sites, which were separated into Crisscut and L’Amour Crisscut. The new single site is 100% mobile friendly with full HD video capabilities and total social media integration. Product images are beautifully photographed and intricately explained in consumer friendly language.
The site is targeted at consumers with the objective of driving traffic into the Christopher Designs family of fine retail jewelers. On-site, consumers have the option to add pieces to their wish lists and share pieces with friends. Consumers can also find out more about any design by contacting a Christopher Designs Consumer Specialist via telephone or email, or be directed to a fine jeweler in their area to view the piece in person. Christopher Designs fine retailer network is listed, complete with contact information for each, exact location and Google Maps directions.
The new Christopher Designs site www.christopherdesigns.com will be supported in the brands advertising, PR plans, in social media and with both internal and external SEO to generate awareness and traffic.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
