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Clientbook Presents: 5 Ways To Increase Foot Traffic This Holiday Season

Strategies to ensure more foot traffic between now and the end of the year.

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Foot traffic is the lifeblood of a jeweler. And while many stores will ramp up their marketing efforts this holiday season to bring in new customers, the key to more foot traffic is not what you think. Watch retail experts Ryan Blumenthal and Brandon Wright from Clientbook in a webinar where you’ll learn how to segment your customers the right way; create curated collections that will drive people through the door; utilize mass communications campaigns that work; provide your sales associates with the right tools; and follow up on every opportunity before the end of the holidays

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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