Clientbook Presents: 5 Ways To Increase Foot Traffic This Holiday Season

Strategies to ensure more foot traffic between now and the end of the year.

Published

1 year ago

November 17, 2022

INSTORE Staff

Foot traffic is the lifeblood of a jeweler. And while many stores will ramp up their marketing efforts this holiday season to bring in new customers, the key to more foot traffic is not what you think. Watch retail experts Ryan Blumenthal and Brandon Wright from Clientbook in a webinar where you’ll learn how to segment your customers the right way; create curated collections that will drive people through the door; utilize mass communications campaigns that work; provide your sales associates with the right tools; and follow up on every opportunity before the end of the holidays

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”