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Clientbook Presents: 5 Ways To Increase Foot Traffic This Holiday Season

Strategies to ensure more foot traffic between now and the end of the year.




Foot traffic is the lifeblood of a jeweler. And while many stores will ramp up their marketing efforts this holiday season to bring in new customers, the key to more foot traffic is not what you think. Watch retail experts Ryan Blumenthal and Brandon Wright from Clientbook in a webinar where you’ll learn how to segment your customers the right way; create curated collections that will drive people through the door; utilize mass communications campaigns that work; provide your sales associates with the right tools; and follow up on every opportunity before the end of the holidays



Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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