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Clientbook Presents: 5 Ways To Increase Foot Traffic This Holiday Season

Strategies to ensure more foot traffic between now and the end of the year.

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Foot traffic is the lifeblood of a jeweler. And while many stores will ramp up their marketing efforts this holiday season to bring in new customers, the key to more foot traffic is not what you think. Watch retail experts Ryan Blumenthal and Brandon Wright from Clientbook in a webinar where you’ll learn how to segment your customers the right way; create curated collections that will drive people through the door; utilize mass communications campaigns that work; provide your sales associates with the right tools; and follow up on every opportunity before the end of the holidays

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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