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Colored Gem Advice, 4th Quarter Musings and More Reader Letters

Plus one reader is tired of “looky-loos.”

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  • The lead story was so helpful! I’m employing a lot of the advice and am making a big push for us to be known as a source for unique and beautiful gemstones! — Becky B., Peabody, MA
  • Inspired, so we scheduled a training on colored stones for our staff next week! Thanks. — Christina B., Glastonbury, CT
  • A salesman once told me to mount up your colored gemstones: “You’re a jewelry store, not a colored stone dealer.” — Tim S., Mobile, AL
  • Planning to create two cases of color this holiday season and showcase them at our annual holiday event. — Ronnie M., Portland, OR
  • I feel like there is a magic spinning wheel somewhere that a person spins and that decides the newest trending color. But who spins the wheel and where does it live? — Ellie M., St. Michaels, MD
  • We have almost quit buying promotional or average color and ventured into the upper dimension of colored goods. We’ve gotten a tremendous response. — Rick N., Fernandina Beach, FL
  • I think Q4 2022 will be the last good quarter for a while. With rising interest rates and inflation, 2023 will be a slowdown. We plan to make hay while the sun is shining! — Trevor W., Myerstown, PA
  • Very unsure about the gold price! Is it going up or down? Why is it fluctuating so much? I wish someone could help us understand this better to help us buy and sell. Am excited about planning for next year to meet the needs of my customers! Thanks for your great articles and help in knowing what others are doing. — Susan E., El Paso, TX
  • Looky-loos drive me nuts! You see, you like it … buy it! What is there to think about? This ain’t a museum, so don’t waste my time! — Marc M., Midland, TX

Share your thoughts with INSTORE. Email us at editor@instoremag.com

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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