Connect with us

Inbox

Colored Gem Advice, 4th Quarter Musings and More Reader Letters

Plus one reader is tired of “looky-loos.”

mm

Published

on

  • The lead story was so helpful! I’m employing a lot of the advice and am making a big push for us to be known as a source for unique and beautiful gemstones! — Becky B., Peabody, MA
  • Inspired, so we scheduled a training on colored stones for our staff next week! Thanks. — Christina B., Glastonbury, CT
  • A salesman once told me to mount up your colored gemstones: “You’re a jewelry store, not a colored stone dealer.” — Tim S., Mobile, AL
  • Planning to create two cases of color this holiday season and showcase them at our annual holiday event. — Ronnie M., Portland, OR
  • I feel like there is a magic spinning wheel somewhere that a person spins and that decides the newest trending color. But who spins the wheel and where does it live? — Ellie M., St. Michaels, MD
  • We have almost quit buying promotional or average color and ventured into the upper dimension of colored goods. We’ve gotten a tremendous response. — Rick N., Fernandina Beach, FL
  • I think Q4 2022 will be the last good quarter for a while. With rising interest rates and inflation, 2023 will be a slowdown. We plan to make hay while the sun is shining! — Trevor W., Myerstown, PA
  • Very unsure about the gold price! Is it going up or down? Why is it fluctuating so much? I wish someone could help us understand this better to help us buy and sell. Am excited about planning for next year to meet the needs of my customers! Thanks for your great articles and help in knowing what others are doing. — Susan E., El Paso, TX
  • Looky-loos drive me nuts! You see, you like it … buy it! What is there to think about? This ain’t a museum, so don’t waste my time! — Marc M., Midland, TX

Share your thoughts with INSTORE. Email us at editor@instoremag.com

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular