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COVID-19: Managing through the Crisis — What’s Your Long-Term Plan?

WEBINAR: What you need to know to balance cash flow and expenses through the pandemic.

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Thursday, 4/9/20, 3 PM EDT

Managing through the Crisis: What’s Your Long-Term Plan?

The COVID-19 pandemic has upended an entire industry’s plans, as trade shows are rescheduled, buying is put on hold and companies both large and small try to balance cash flow and expenses. In this 60-minute webinar, Trace Shelton, Editor-in Chief, INSTORE, will discuss these critical issues with Jewelers Board of Trade President Erich Jacobs and Abe Sherman, CEO of Buyers Intelligence Group.

In this webinar, you will learn:

  • How COVID-19 is impacting the industry now and will impact it in the future
  • Practical insights on how to best manage cash flow and position your business for recovery
  • What payment relief options are available to jewelers
  • Smart things every jeweler should be doing right now for the future
  • How to create a long-term plan to insure stability, profitability and growth
WEBINAR NOTES

Visit the resources link on the BIG website that Abe mentions.

About The Jewelers Board of Trade: As the only commercial credit reporting agency dedicated to the jewelry industry, The Jewelers Board of Trade (JBT) tracks more than 26,000 jewelry-related businesses throughout the United States, Canada and internationally.

About Buyers International Group: BIG designs solutions for the myriad of merchandising challenges facing retail jewelers and manufacturers. BIG utilizes a powerful data analysis tool, Balance to Buy, to help consult with clients and customize their individual experiences and results. For performance groups, BIG dives deeper into understanding the entire business model. The ideas that come from these powerful meetings become actions; analysis turns into profit and shared best practices create strategic plans for the future.

 

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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