Getting Back to Work: Shane Decker Helps You Prepare To Sell

WEBINAR: Learn how to start making sales when business resumes, including changes in sales techniques that can still communicate warmth and connection without the traditional handshake.

Published

5 years ago

April 23, 2020

INSTORE Staff

AS JEWELRY STORE OWNERS look forward to getting back in their stores to do business, they and their staff need to embrace a positive mindset to sales. Shane Decker will talk about how to sell in the wake of the pandemic, including changes in sales techniques that can still communicate warmth and connection without the traditional handshake. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."