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Getting Back to Work: Shane Decker Helps You Prepare To Sell

WEBINAR: Learn how to start making sales when business resumes, including changes in sales techniques that can still communicate warmth and connection without the traditional handshake.

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AS JEWELRY STORE OWNERS look forward to getting back in their stores to do business, they and their staff need to embrace a positive mindset to sales. Shane Decker will talk about how to sell in the wake of the pandemic, including changes in sales techniques that can still communicate warmth and connection without the traditional handshake. Moderated by Trace Shelton, editor-in-chief, INSTORE.

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When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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