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Getting Back to Work: Shane Decker Helps You Prepare To Sell

WEBINAR: Learn how to start making sales when business resumes, including changes in sales techniques that can still communicate warmth and connection without the traditional handshake.

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AS JEWELRY STORE OWNERS look forward to getting back in their stores to do business, they and their staff need to embrace a positive mindset to sales. Shane Decker will talk about how to sell in the wake of the pandemic, including changes in sales techniques that can still communicate warmth and connection without the traditional handshake. Moderated by Trace Shelton, editor-in-chief, INSTORE.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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