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Covina, California Jeweler Wins Dana Rebecca Diamond Necklace at JCK Las Vegas

Phu Nguyen of Ba Lan Fine Jewelry in Covina, California won the diamond necklace in a random drawing sponsored by BriteCo.

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Phu Nguyen of Ba Lan Fine Jewelry in Covina, California won a Sophia Ryan Marquise Station diamond necklace by Dana Rebecca sponsored by www.brite.co at JCK Las Vegas 2021.
Phu Nguyen of Ba Lan Fine Jewelry in Covina, California won a Sophia Ryan Marquise Station diamond necklace by Dana Rebecca sponsored by www.brite.co at JCK Las Vegas 2021.

(PRESS RELEASE)EVANSTON, IL — BriteCo jewelry insurance (www.brite.co) has announced the winner of a $990 Sophia Ryan Marquise Station Dana Rebecca diamond necklace. Phu Nguyen of Ba Lan Fine Jewelry in Covina, California won the diamond necklace in a random drawing sponsored by BriteCo from among several hundred participating attendees at JCK Las Vegas 2021.

Covina, California Jeweler Wins Dana Rebecca Diamond Necklace at JCK Las Vegas

BriteCo founder and CEO Dustin Lemick (l) along with BriteCo Director of Marketing Dustin Sitar and Chief Technology Officer Ben Mautner in front of selfie display at JCK Las Vegas.

BriteCo provided three entry methods to win the necklace. For one entry path, show attendees took a photo of themselves at one of two “Selfie Stations” located near the entrances to the exhibit halls on Levels 1 and 2. They then followed BriteCo on Instagram, posted their photo with the hashtag “#BeBriter” and were automatically entered.

For those at the show or unable to attend, BriteCo also sponsored an online jeweler quiz through JCK Las Vegas social media as an alternative means of entry. Jeweler participants answered challenging questions relating to jewelry trivia such as: What was the most expensive piece of Jewelry ever produced for a movie? Answer: Nicole Kidman’s Necklace in the movie Moulin Rouge! Completing the quiz, the participant was automatically entered in the drawing to win the necklace.

Covina, California Jeweler Wins Dana Rebecca Diamond Necklace at JCK Las Vegas

An online JCK Quiz sponsored by BriteCo featured questions such as “What was the most expensive piece of jewelry produced for a movie?” Answer: Nicole Kidman’s Necklace in the movie Moulin Rouge!

In addition, BriteCo gave away daily prizes at a “Vegas Slots Game” in its booth along with an automatic entry to win the necklace. Demonstrating its free Appraisal Management System at the show, the BriteCo appraisal system featured a cloud-based software tool designed to help retail jewelers create accurate, professional appraisals for their customers in a matter of minutes. Retail jewelers wanting to learn more can visit www.brite.co/jcklasvegas

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