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Dimexon – Innovative Melee Diamond E-tail Shop Launches

The newly launched e-commerce enabled website provides the watch and jewelry industry with a user-friendly solution for procuring melee.

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(PRESS RELEASE) Dimexon, one of the leading players in the diamond manufacturing industry with sales across the globe, is breaking barriers by providing diamonds to small and medium businesses that historically never had such access. The new service on Dimexon.com, is set to revolutionize how jewelers, designers and workshops source diamonds- allowing them to buy ethical, traceable small diamonds without a minimum order.

Dimexon’s new offer is an online marketplace where customers select and order calibrated diamonds that will fit their needs. This service has over 120 types of round, white calibrated diamonds available for purchase, with a delivery of just 3-5 days after placing an order. All diamonds are quality checked and sent from the Dimexon office in Antwerp. The digital offering is being spearheaded out of Copenhagen and will initially be focused on the European market.

Dimexon is the first major diamond manufacturer that has been able to provide traceable diamonds with no minimum order, changing the playing field for smaller and independent brands going forward. This service extension was realized as Dimexon experienced an increased demand for smaller orders and decided to use its digital expertise and lean supply chain to support a new category of customer.

“After being approached by smaller businesses repeatedly and noting a gap in the market for high-quality, standardized, traceable and ethically sourced melee diamonds- we decided to take action and fill that gap. We are now able to grant all jewelers, watchmakers, designers and workshops access to the most reputable and premium natural diamonds available. Dimexon has always been a pioneering brand that is able to realize the impossible. This is simply another extension of that,” says Vishal Mehta, director of Dimexon.

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