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Smiling Rocks – Men’s Engagement Solitaire Rings Campaign Launch

It is available in 6 different rings designs with round and fancy diamonds.




Smiling Rocks – Men’s Engagement Solitaire Rings Campaign Launch

(PRESS RELEASE) NEW YORK — Smiling Rocks launches its latest collection for the charismatic gentlemen -Men’s Engagement Solitaire Rings collection studded in lab grown diamonds. It is available in 6 different rings designs with round and fancy diamonds.

Smiling Rock’s first Men’s engagement ring campaign is all about the connection a man has with its jewelry, the magnetic aura presented with the simple and classic rings on them. Featuring 6 different rings, Asscher Ring, Slim Emerald Ring, Sparkle Ring, Octagon Ring, Square Ring and Dome Ring, all these are available from 1ct to 3ct center stones.

It’s time for men to enjoy the luxury of owning a solitaire ring with bold and masculine design, perfect for engagement rings or an everyday solitaire ring. These rings are set in 14K gold, 18K or platinum, a perfect affordable luxury with the best value.

“We are very excited to be the only lab grown diamond brand that has launched this collection for all the men. Men’s rings have always been under-explored by the design world, as seen usually the options are plain metal bands. Smiling Rocks has taken a strong step to vision this line using bold diamond sizes with the right designs and shapes that fits a men’s taste and personality. This launch is a new trend we are setting in the industry to introduce a Men’s line with all our retail partners, explains Zulu Ghevriya, CEO and Co-founder of Smiling Rocks”.

This collection is launched throughout the Nation and Worldwide with Smiling Rocks retail partners. Each of the Smiling Rocks diamonds are laser inscribed with the brand’s logo as an identity mark and transparency of the lab grown diamond origin.

Check out the to Campaign Video.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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