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Dior Debuts Expansive Sloane Street Flagship

The brand reopened on the London shopping street in a larger space.

Published

2 years ago

July 5, 2023

INSTORE Staff

PHOTOGRAPHY: Taljat David / Shutterstock.com

Dior (Paris) has opened a new, expansive store on London’s Sloane Street. Across the street from its former unit, the new store is roughly double the size of its previous location and occupies three units and three floors, Women’s Wear Daily reports. Building the store took two years to complete.

The store includes entire floors dedicated to menswear and womenswear, while the ground floor features footwear, accessories and fragrances. Displaying artwork from the likes of Selma Parlour, Peter Seal and Victoria Morton, the interior is mostly bathed in neutral tones. Versailles parquet flooring is accented by textured rugs featuring an exclusive color and pattern for Dior.

Located at 196 to 198 Sloane Street in Knightsbridge, the store opened to the public Friday, June 30.

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