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Dior Debuts Expansive Sloane Street Flagship

The brand reopened on the London shopping street in a larger space.

Published

1 year ago

July 5, 2023

INSTORE Staff

PHOTOGRAPHY: Taljat David / Shutterstock.com

Dior (Paris) has opened a new, expansive store on London’s Sloane Street. Across the street from its former unit, the new store is roughly double the size of its previous location and occupies three units and three floors, Women’s Wear Daily reports. Building the store took two years to complete.

The store includes entire floors dedicated to menswear and womenswear, while the ground floor features footwear, accessories and fragrances. Displaying artwork from the likes of Selma Parlour, Peter Seal and Victoria Morton, the interior is mostly bathed in neutral tones. Versailles parquet flooring is accented by textured rugs featuring an exclusive color and pattern for Dior.

Located at 196 to 198 Sloane Street in Knightsbridge, the store opened to the public Friday, June 30.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”