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Do You Or Don't You?

Do You Or Don’t You: Do Home Visits To Sell Or Show Jewelry?

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Yes, I Do

Along with special events outside our store we provide known customers with a Professional Concierge Jewelry Service. When we leave our store for a private appointment or a special event we scan all jewelry and stones through the Edge as an “on approval” ticket before leaving. This ensures that what leaves our store returns to our store. — Rita Wade, Wade Designs Jewelry, Rocky Mount, NC

I do a lot of home visits to see the customers’ clothing items, and that allows me to custom create items for one outfit or for many changes of garments. It’s super fun! — Pamela Hecht, Pamations, Calumet, MI

We do it occasionally for customers who have trouble getting to us. Little risk, as it’s with customers we’ve known forever. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN

I make home and hospital/nursing home visits to cut rings off people. It is a great service and a chance to show love and compassion for a customer or their spouse. — Elizabeth Breon, Coast Jewelers, Florence, OR

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For the very wealthy, it is something they seem to appreciate. — Don Bullock, Bullock’s Jewelry, Roswell, NM

Many years ago I had several customers that wanted this level of service. As these special customers died off, we stopped offering the service — very time-consuming with small return. — Don Delano, JL Jewelers, Tampa, FL

I went to the county jail to sell an engagement ring once, and not to a deputy. — David Mann Cyrkin, David Mann Jewelers, Geneseo, NY

I sometimes go to the farmers’ fields during harvest in those unique situations where they have “dropped the ball” and are interested in something very special. These trips are always a very good sale, worth the trip. — Bill Longnecker, Longnecker Jewelry, McCook, NE

No, I Don’t

I feel it’s too much of a risk. But this is an intriguing idea maybe with something like Endless Jewelry. — Jane Johnson, RM Johnson & Sons, Salem, VA

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The security risk aside, we are too busy in the store. — John Przeclawski, Jewelry Plus, Winter Park, FL

No, but we do meet clients at cafes to deliver product or talk about custom. The low-pressure atmosphere builds stronger connections. — Deric Metzger, DeMer Jewelry, Oceanside, CA

We used to. Times change, payment verification changed, and we did away with home shows. Now we do private shows in the store with a verified guest list. — Denise Oros, Linnea Jewelers, La Grange, IL

This article originally appeared in the January 2016 edition of INSTORE.

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After 42 Years in Business, They Chose Wilkerson to Close Up Shop

After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

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