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Do You Or Don't You?

Do You Or Don’t You: Do Home Visits To Sell Or Show Jewelry?



Yes, I Do

Along with special events outside our store we provide known customers with a Professional Concierge Jewelry Service. When we leave our store for a private appointment or a special event we scan all jewelry and stones through the Edge as an “on approval” ticket before leaving. This ensures that what leaves our store returns to our store. — Rita Wade, Wade Designs Jewelry, Rocky Mount, NC

I do a lot of home visits to see the customers’ clothing items, and that allows me to custom create items for one outfit or for many changes of garments. It’s super fun! — Pamela Hecht, Pamations, Calumet, MI

We do it occasionally for customers who have trouble getting to us. Little risk, as it’s with customers we’ve known forever. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN

I make home and hospital/nursing home visits to cut rings off people. It is a great service and a chance to show love and compassion for a customer or their spouse. — Elizabeth Breon, Coast Jewelers, Florence, OR


For the very wealthy, it is something they seem to appreciate. — Don Bullock, Bullock’s Jewelry, Roswell, NM

Many years ago I had several customers that wanted this level of service. As these special customers died off, we stopped offering the service — very time-consuming with small return. — Don Delano, JL Jewelers, Tampa, FL

I went to the county jail to sell an engagement ring once, and not to a deputy. — David Mann Cyrkin, David Mann Jewelers, Geneseo, NY

I sometimes go to the farmers’ fields during harvest in those unique situations where they have “dropped the ball” and are interested in something very special. These trips are always a very good sale, worth the trip. — Bill Longnecker, Longnecker Jewelry, McCook, NE

No, I Don’t

I feel it’s too much of a risk. But this is an intriguing idea maybe with something like Endless Jewelry. — Jane Johnson, RM Johnson & Sons, Salem, VA


The security risk aside, we are too busy in the store. — John Przeclawski, Jewelry Plus, Winter Park, FL

No, but we do meet clients at cafes to deliver product or talk about custom. The low-pressure atmosphere builds stronger connections. — Deric Metzger, DeMer Jewelry, Oceanside, CA

We used to. Times change, payment verification changed, and we did away with home shows. Now we do private shows in the store with a verified guest list. — Denise Oros, Linnea Jewelers, La Grange, IL

This article originally appeared in the January 2016 edition of INSTORE.



Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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