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Adversity is frustrating, but there’s usually a solution if you look hard enough.

Many of you have written lately to complain about suppliers selling directly to consumers online. I completely empathize with you — it’s not fair to the brick-and mortar retailers who have promoted and sold these products for years to suddenly pull an end-around and bypass retailers altogether.

No, it’s not fair — but it is business. The companies who have made the decision to sell direct are doing what they believe to be in their self-interest. (Time will tell if burning bridges with retailers is truly the best path.) Now it’s time for you to do the same.

There are still many suppliers out there who value brick-and-mortar retailers and who want to earn your business. The companies advertising in this very magazine are doing so because they want you to see them and do business with them. That’s worth a lot in this day and age.

The best product to sell is one that consumers can’t buy more cheaply elsewhere. And that means that if a company is selling direct for less, then you pull their merchandise from your showcases, plain and simple.

Technology has made it possible for suppliers to cut out retailers if they so choose, but it hasn’t made retailers obsolete. There are still many, many ways for brick-and-mortar jewelry retailers to be successful — heck, we tell those stories in each and every issue.

So yes, keep raising your voice to put the pressure on suppliers to remain loyal to retailers — but at the same time, make the necessary moves to ensure your store’s continued success.

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Anything less just wouldn’t be good business. 

Trace Shelton
EDITOR-IN-CHIEF, INSTORE

trace@smartworkmedia.com

 


This article originally appeared in the February 2017 edition of INSTORE.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Get Mad Or Get Busy

Published

on

Adversity is frustrating, but there’s usually a solution if you look hard enough.

Many of you have written lately to complain about suppliers selling directly to consumers online. I completely empathize with you — it’s not fair to the brick-and mortar retailers who have promoted and sold these products for years to suddenly pull an end-around and bypass retailers altogether.

No, it’s not fair — but it is business. The companies who have made the decision to sell direct are doing what they believe to be in their self-interest. (Time will tell if burning bridges with retailers is truly the best path.) Now it’s time for you to do the same.

There are still many suppliers out there who value brick-and-mortar retailers and who want to earn your business. The companies advertising in this very magazine are doing so because they want you to see them and do business with them. That’s worth a lot in this day and age.

The best product to sell is one that consumers can’t buy more cheaply elsewhere. And that means that if a company is selling direct for less, then you pull their merchandise from your showcases, plain and simple.

Technology has made it possible for suppliers to cut out retailers if they so choose, but it hasn’t made retailers obsolete. There are still many, many ways for brick-and-mortar jewelry retailers to be successful — heck, we tell those stories in each and every issue.

Advertisement

So yes, keep raising your voice to put the pressure on suppliers to remain loyal to retailers — but at the same time, make the necessary moves to ensure your store’s continued success.

Anything less just wouldn’t be good business. 

Trace Shelton
EDITOR-IN-CHIEF, INSTORE

trace@smartworkmedia.com

 


This article originally appeared in the February 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular