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Editor’s Note: Have a Glimpse of the Future … in Two Places

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David Squires on the inspiration for poets, directors, and oh yeah, our magazine and trade show.

[dropcap cap=O]h, youth. The age of passion and wonder. Of innocence and perfection of form. The inspiration of both Romantic poets and Hollywood directors. And last but not least, the subject of this month’s INSTORE lead feature. (OK, OK … last and least.) [/dropcap]

This month, we celebrate the young by looking at a dozen jewelry professionals all under the age of 35.

It’s hard to imagine the future. (Whenever I try, I see a blur … stainess steel, jetpacks, Apple logos.) But to look at these young professionals is to suddenly see the future become tangible.

Forty years from now, many of the subjects of this story will still be working in the industry. Read about them, and you can begin to imagine what their stores will look like. What their customers will demand. How they will promote and market. The future takes shape, and it’s exciting to imagine. One other reason we selected “Youth” for this month’s lead is because of the thematic tie-in with our young, forward-looking trade show — The SMART Jewelry Show. Date: April 24-26 (with a full day extra of pre-show education on April 23). Place: Navy Pier, Chicago.

It’s a good place to make your business feel young again — even if it isn’t. And also a place where, at least for a little while, you can get on top of this big crazy business of ours and get a glimpse of where we’re going.

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Enjoy the edition. And I hope to see you at the show.

[email protected]

[span class=note]This story is from the April 2010 edition of INSTORE[/span]

 

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Editor’s Note: Have a Glimpse of the Future … in Two Places

Published

on

David Squires on the inspiration for poets, directors, and oh yeah, our magazine and trade show.

[dropcap cap=O]h, youth. The age of passion and wonder. Of innocence and perfection of form. The inspiration of both Romantic poets and Hollywood directors. And last but not least, the subject of this month’s INSTORE lead feature. (OK, OK … last and least.) [/dropcap]

This month, we celebrate the young by looking at a dozen jewelry professionals all under the age of 35.

It’s hard to imagine the future. (Whenever I try, I see a blur … stainess steel, jetpacks, Apple logos.) But to look at these young professionals is to suddenly see the future become tangible.

Forty years from now, many of the subjects of this story will still be working in the industry. Read about them, and you can begin to imagine what their stores will look like. What their customers will demand. How they will promote and market. The future takes shape, and it’s exciting to imagine. One other reason we selected “Youth” for this month’s lead is because of the thematic tie-in with our young, forward-looking trade show — The SMART Jewelry Show. Date: April 24-26 (with a full day extra of pre-show education on April 23). Place: Navy Pier, Chicago.

Advertisement

It’s a good place to make your business feel young again — even if it isn’t. And also a place where, at least for a little while, you can get on top of this big crazy business of ours and get a glimpse of where we’re going.

Enjoy the edition. And I hope to see you at the show.

[email protected]

[span class=note]This story is from the April 2010 edition of INSTORE[/span]

 

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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