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Fix That Clunky Website … and Reap the Rewards

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Is your site truly mobile-friendly?

Do you think your website is mobile-friendly?

Stacy Stahl, founder of the company How He Asked, now under the umbrella of XO Group/TheKnot.com, says 93 percent of small business websites really are not what users would describe as mobile friendly. Your mobile website should not be a shrunken version of your regular website, but truly user-friendly on mobile devices and easy to navigate with one-click operation.

“You have one second to get their attention,” Stahl says.

It needs to load in three seconds flat!

Stahl was a speaker at the American Gem Society Conclave in Hollywood last week.

Seventy-four percent of millennials are unlikely to visit your site again if it’s not friendly and fast.

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“Make sure nothing is flashing and there’s no distracting music playing. Less is more,” she says.

If they do like your website, though, the results can be impressive. Seventy percent of mobile searches lead to some kind of action within an hour, whether it’s making a plan to visit your store, following you on social media or filling out a contact form.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Tips and How-To

Fix That Clunky Website … and Reap the Rewards

mm

Published

on

Is your site truly mobile-friendly?

Do you think your website is mobile-friendly?

Stacy Stahl, founder of the company How He Asked, now under the umbrella of XO Group/TheKnot.com, says 93 percent of small business websites really are not what users would describe as mobile friendly. Your mobile website should not be a shrunken version of your regular website, but truly user-friendly on mobile devices and easy to navigate with one-click operation.

“You have one second to get their attention,” Stahl says.

It needs to load in three seconds flat!

Stahl was a speaker at the American Gem Society Conclave in Hollywood last week.

Advertisement

Seventy-four percent of millennials are unlikely to visit your site again if it’s not friendly and fast.

“Make sure nothing is flashing and there’s no distracting music playing. Less is more,” she says.

If they do like your website, though, the results can be impressive. Seventy percent of mobile searches lead to some kind of action within an hour, whether it’s making a plan to visit your store, following you on social media or filling out a contact form.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular