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Try to Build a Passion for Gemstones in Your Children’s Library

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Build a children's library

Videos and a Wii work well, but if you really want parents to feel good about bringing their children to your store, how about setting up a small children’s library in a store corner, filled exclusively with books about the great adventures kids can have in pursuit of treasure (i.e., gold and jewels)? After all, it’s never too early to start sowing the seeds of desire. Head on over to Amazon and purchase a couple of dozen books, using the website’s search functions to identify stories aimed at different age groups — ages 3-5, ages 6-8, and ages 9-12. 

 

This article originally appeared in the May 2017 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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