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Try to Build a Passion for Gemstones in Your Children’s Library

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Build a children's library

Videos and a Wii work well, but if you really want parents to feel good about bringing their children to your store, how about setting up a small children’s library in a store corner, filled exclusively with books about the great adventures kids can have in pursuit of treasure (i.e., gold and jewels)? After all, it’s never too early to start sowing the seeds of desire. Head on over to Amazon and purchase a couple of dozen books, using the website’s search functions to identify stories aimed at different age groups — ages 3-5, ages 6-8, and ages 9-12. 

 

This article originally appeared in the May 2017 edition of INSTORE.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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