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Try to Build a Passion for Gemstones in Your Children’s Library

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Build a children's library

Videos and a Wii work well, but if you really want parents to feel good about bringing their children to your store, how about setting up a small children’s library in a store corner, filled exclusively with books about the great adventures kids can have in pursuit of treasure (i.e., gold and jewels)? After all, it’s never too early to start sowing the seeds of desire. Head on over to Amazon and purchase a couple of dozen books, using the website’s search functions to identify stories aimed at different age groups — ages 3-5, ages 6-8, and ages 9-12. 

 

This article originally appeared in the May 2017 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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