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Florida Jeweler Provides Highway Billboard for Epic Marriage Proposal (with Video)

Don’t miss drone video of the big moment.

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J.R. Dunn engagement proposal
Patrick said it big and proposed on a billboard on I-95 in South Florida! Credit: Christina Cernik Photography

(PRESS RELEASE) LIGHTHOUSE POINT, FL — Family owned luxury jeweler J.R. Dunn Jewelers launched a giveaway right before Valentine’s Day this year, just before COVID-19 pandemic virtually shut down South Florida. J.R. Dunn wanted to do something special and help one lucky winner “Say it Big” and propose in a huge way — in front of millions of people, on the busiest roadway in South Florida, I-95.

Patrick Callahan of Delray Beach, FL, was the lucky winner. The announcement came in March, but unfortunately COVID-19 forced him to reschedule his elaborate proposal multiple times. Patrick was proposing to the love of his life, Taylor, after six years of being together.

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One weekend in August, Taylor thought she was going for a birthday weekend trip down to the Florida Keys, but they made a pit stop at the Deering Estate in Miami, an oceanside historical 1920s estate and garden in Miami once home to Charles Deering. At the center of the Deering Estate exterior along the oceanside are two beautiful rows of palm trees extending out onto the ocean. Patrick led Taylor to the center of this beautiful setting and proposed to her with a beautiful solitaire diamond engagement ring. She said yes! After a celebration, the couple was driving up to a surprise dinner with all their closest family and friends when they passed J.R. Dunn’s billboard reading “Taylor, will you marry me? – Patrick” with one of their most coveted pictures together. Taylor was in awe of the endless surprises Patrick had planned.

Watch their proposal video below this article to see her speechless reaction as they drove up! And it doesn’t stop there; he even arranged a lift to take them up for a photoshoot in front of the billboard!

They continued the proposal with a weeklong journey down through the Keys, stopping at well-known locations along the way including the Cheeca Lodge & Spa in Islamorada, all the way down to their final destination of Key West, all with little surprises and family members along the way.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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